Food for Agile Thought #469: Disagree And Commit, Amazon’s Big Bet Leadership, Who Needs OKRs, PM Nightmares

TL; DR: Disagree And Commit — Food for Agile Thought #469

Welcome to the 469th edition of the Food for Agile Thought newsletter, shared with 42,993 peers. This week, Benji Portwin shares a leadership framework for balancing risks and outcomes to support ‘Disagree And Commit,’ and Mike Cottmeyer tackles Scrum’s limitations with proactive orchestration, while Maarten Dalmijn critiques Scrum’s decline. Also, Greg Satell highlights fostering change through shared values, and we explore “Product Washing,” where superficial Product Operating Model adoptions hinder real transformation.

Next, Roman Pichler examines using the product lifecycle model to sustain value, and John Rossman shares insights on bold leadership and AI innovation. Moreover, Melissa Perri unpacks Product Owner and manager roles while critiquing SAFe, and Maja Voje offers frameworks for scalable go-to-market strategies focusing on positioning and systematic approaches.

Lastly, John Cutler focuses on actionable behaviors over abstract concepts. Chris Matts critiques misused value streams and SAFe, and Christina Wodtke discusses OKRs and collaboration. Finally, Ian Vanagas shares PostHog’s agile tech strategies, and Dean Peters humorously tackles product management ‘nightmares’ with sharp insights and actionable control tips.

Food for Agile Thought #469: Disagree And Commit, Amazon’s Big Bet Leadership, Who Needs OKRs, PM Nightmares - Age-of-Product.com

🎓 January 27, 2025: The Advanced Product Backlog Management Course for Just $99!

Advanced Product Backlog Management Online Course — January 2025, by Stefan Wolpers

👉 Please note:

  • The course includes membership in my former professional students’ brand-new Hands-on Agile community.
  • The course will only be available for sign-up until February 3, 2025!

Did you miss the previous Food for Agile Thought issue 468?

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🎓 Join Stefan in one of his upcoming Professional Scrum training classes!



🏆 The Tip of the Week

Benji Portwin: Picking Your Hills to Die On: What to Do When You Can’t Disagree and Commit

Benji Portwin shares a framework for leaders to decide when to “disagree and commit” or stand firm. This framework balances emotions, risks, outcomes, and second-order effects and fosters thoughtful decision-making.

🍋 Lemon of the Week

Spencer Thomason: I hate SCRUM! It is ridiculous! - Let's use some real examples

The author takes a wildly misinformed swing at Scrum, confusing poor implementation with fundamental flaws. From calling the Daily Scrum “comedy sessions” to bashing Retrospectives as “gripe fests,” his critique hilariously ignores Agile principles while championing Kanban as the magical solution. It’s a classic case of blaming the tool when you clearly don’t know how to use it.

➿ Agile & Leadership

Mike Cottmeyer (via Leading Agile): 📺 What to Do When Scrum Collides with the Reality of Your Organization

Mike Cottmeyer discusses overcoming Scrum's limitations in large organizations by introducing proactive orchestration, such as product owner teams, to address dependencies and deliver meaningful, value-driven outcomes.

Maarten Dalmijn: Sayonara to the Golden Age of Scrum

Maarten Dalmijn predicts Scrum’s decline into niche status, critiques certification organizations for stagnation, and calls for reinvention amid falling adoption and the rise of more adaptable frameworks like Product Operating Models.

Greg Satell: A Shared Language for Radical Change

Greg Satell emphasizes that driving change requires meeting people where they are, avoiding insular tribal language, and building shared identity through shared values and purpose to foster meaningful transformation.

Shane Hastie (via InfoQ): 🎙 Trends in Engineering Leadership: Observability, Agile Backlash, and Building Autonomous Teams

Shane Hastie interviews Chris Cooney on Agile backlash, the evolution of observability into team dynamics and business metrics, and fostering autonomy, alignment, and psychological safety in teams.

🖥 🇬🇧 Advanced Professional Scrum Master Training w/ PSM II Certificate — December 18-19, 2024

Discover Scrum’s four success principles in this official Scrum.org Advanced Scrum Master training class including the industry-recognized PSM II certification. The PSM II training class is designed as a live virtual class and will be offered in English.

Enjoy the benefits of a live virtual immersive class with like-minded agile peers from 09:00 – 17:30 CEST.

Advanced Professional Scrum Master Training with PSM II Certificate — December 18-19, 2024 — Berlin-Product-People.com.

Learn more: 🖥 🇬🇧 Advanced Professional Scrum Master Training w/ PSM II Certificate — December 18-19, 2024.

Customer Voice: “Dear Stefan, Thanks a lot for two intense and mindblowing days. Your way of teaching suites me perfectly. I must admit that all the positive feedback you have gotten is spot on! I would any time a day recommand your class to a Scrum Master who wants to add a whole new level to his/her scrum game. To all of you reading this. You have to experience Stefans class to understand how good it is.” (Source.)

🎯 Product

Roman Pichler: The Product Strategy and the Product Life Cycle

Roman Pichler explores leveraging the product lifecycle model to develop, adapt, and evolve product strategies, addressing critical stages from launch to decline, ensuring sustained value and strategic relevance.

Liam Geraghty (via Intercom): How to practice Amazon's ‘Big Bet Leadership’

John Rossman, former Amazon executive, discusses ‘Big Bet Leadership,’ emphasizing bold decision-making, leveraging AI in customer service, and navigating risks to deliver transformative customer experiences and drive innovation.

Lenny Rachitsky and Melissa Perri: Everything you’ve wanted to know about SAFe and the product owner role

🎙 In a recent episode of Lenny’s Podcast, Melissa Perri delves into the distinctions between Product Owners and product managers, critiques the SAFe framework, and offers strategies for enhancing product practices in large non-tech companies. (Stefan: The SAFe Product Owner should not be confused with Scrum’s Product Owner.)

Maja Voje: How to build your GTM strategy from scratch

Maja Voje, a seasoned GTM strategist, breaks down her proven frameworks for crafting scalable go-to-market strategies, emphasizing customer discovery, differentiated positioning, and systematic motions.

📯 Product Washing: The Pitfalls of a Superficial Product Operating Model Transformation

By all means, the “Product Operating Model” (POM) has surged in popularity, especially among traditional organizations keen to prove their adaptability. (And, of course, among the McBostonians who, now that ”Agile” is dead, need a substitute to bill their junior consultants.) Which brings us to the problem of Product Washing.

On the surface, the product operating model promises a more customer-focused, outcome-driven approach. Empowered teams create value iteratively rather than following rigid, output-focused roadmaps. Best of all, they do so autonomously, well-aligned with the organization's overall strategy and the possibly myriad other teams working on different initiatives. Think of SAFe done right.

Yet, for all its promise, the product operating model risks becoming another buzzword rather than an actual driver of transformation. Organizations that tout a “product-led” philosophy often do so without making the profound changes needed to live by it. This hollow adoption of product practices, or what we might call “Product Washing,” leaves companies stuck in the same old dynamics but with a new vocabulary: transformation by reprinting business cards. (Does this sound familiar?)

Product Washing: The Pitfalls of a Superficial Product Operating Model Transformation — Age-of-Product.com

Learn more: Product Washing: The Pitfalls of a Superficial Product Operating Model Transformation.

📅 Hands-on Agile 2025 Is Here — Join 450-plus Peers: From Concept-Based to Context-Based Agility

I am thrilled to announce that Hands-on Agile 2025 is officially on the horizon and will be free to attend from February 4-6, 2025. This time, we will focus on how Agile needs to evolve from concept-based agility to context-based agility.

But before we discuss what that means, let’s take a step back and consider why Hands-on Agile 2025 is going to be a can’t-miss event for everyone in the agile community.

For those unfamiliar, Hands-on Agile isn’t just another conference. It’s an event built around the Barcamp model, meaning it’s a self-organized, community-driven gathering with one goal: Sharing knowledge and experiences.

From February 4 to 6, 2025, we will spend three energizing days engaging in sessions, practicing agile games, sharing war stories, and learning directly from each other. Hands-on Agile is all about creating a space for practitioners, coaches, leaders, and newcomers to connect in a truly hands-on way.

Hands-on Agile 2025 Is Here: From Concept-Based to Context-Based Agility — Berlin-Product-People.com

Save Your Seat Now!

There are no tickets; Hands-on Agile 2025 is free.

However, you will need to register nevertheless. Otherwise, you would not receive, for example, the invitation to the HoA2025 community or have access to individual session access credentials:


Please note:

  • For technical reasons, your sign-up confirmation will be sent from stefan [at] age-of-product.com.
  • Your registration to Hands-on Agile 2025 will also subscribe you to Stefan’s Food for Agile newsletter, one of the largest independent newsletters on agile practices worldwide.
  • Your invitation to join the Hands-on Agile 2025 community will be limited to February 28, 2025.

🛠 Concepts, Tools & Measuring

John Cutler: From Fluffy Concepts to Concrete Outcomes & Behaviors

John Cutler emphasizes shifting from abstract concepts to tangible behaviors, using specific examples, discussions, and frameworks like COM-B to drive meaningful team outcomes, cultural change, and actionable improvements.

Christina Wodtke: 🎙 Not everyone needs OKRs: Christina Wodtke (Stanford & Author of Radical Focus)

Afonso Franco interviews Christina Wodtke on OKRs, covering misconceptions, prerequisites, psychological safety, strategic context, cross-functional collaboration, and challenges in large organizations.

Chris Matts: Value Streams and the Failureship

Chris Matts critiques the misuse of value streams in ‘failureship’ cultures, highlighting the misalignment of team structures with customer value delivery, and how consultancies promote static, ineffective approaches like SAFe for profit.

Ian Vanagas (via PostHog): How we choose technologies

Ian Vanagas shares PostHog's approach to technology selection, emphasizing trust, fast iteration, solving critical problems, asynchronous decision-making, and continuous evaluation to scale while delivering impactful products.

🎶 Encore

Dean Peters: The Nightmares of Product Management

Dean Peters humorously explores product management ‘nightmares’ like derailed roadmaps, hostage features, and legacy code zombies, pairing sharp insights with funny cartoons to turn chaos into actionable control tips.


📅 Scrum Training & Event Schedule

You can secure your seat for Scrum training classes, workshops, and meetups directly by following the corresponding link in the table below:

Date Class and Language City Price
🖥 💯 🇩🇪 December 10-11, 2024 GUARANTEED: Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 💯 🇩🇪 December 12, 2024 GUARANTEED: Professional Product Discovery and Validation Class (PPDV; German; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT
🖥 💯 🇬🇧 December 18-19, 2024 GUARANTEED: Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 💯 🇬🇧 Feburary 4-6, 2025 GUARANTEED: Hands-on Agile 2025: From Concept-Based to Context-Based Agility (English) Live Virtual Conference FREE
🖥 🇩🇪 January 28-31, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇬🇧 February 12-13, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇬🇧 February 27, 2025 Professional Scrum Facilitation Skills Class (PSFS; English; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT
🖥 💯 🇬🇧 March 6-April3, 2025 GUARANTEED: Align, Discover, Deliver: The Product Backlog Management Cohort Class (English; Live Virtual Class) Live Virtual Cohort €499 incl. 19% VAT
🖥 🇩🇪 March 11-12, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇬🇧 March 26-27, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇩🇪 April 10, 2025 Professional Product Discovery and Validation Class (PPDV; German; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT

See all upcoming classes here.

Professional Scrum Trainer Stefan Wolpers

You can book your seat for the training directly by following the corresponding links to the ticket shop. If the procurement process of your organization requires a different purchasing process, please contact Berlin Product People GmbH directly.

📺 Join 6,000-plus Agile Peers on Youtube

Now available on the Age-of-Product Youtube channel to improve learning, for example, about Product Velocity:

Download the Remote Agile Guide for Free — Age-of-Product.com

✋ Do Not Miss Out and Learn About Disagree And Commit — Join the 20,000-plus Strong ‘Hands-on Agile’ Slack Community

I invite you to join the “Hands-on Agile” Slack Community and enjoy the benefits of a fast-growing, vibrant community of agile practitioners from around the world.

Disagree And Commit: Join the Hands-on Agile Slack Group

If you like to join all you have to do now is provide your credentials via this Google form, and I will sign you up. By the way, it’s free.

Help your team to learn about Disagree And Commit by pointing them to the free Scrum Anti-Patterns Guide:

Download the free Scrum Anti-Patterns Guide by PST Stefan Wolpers — Disagree And Commit — Age-of-Product.com

🗞️ Last Week’s Food for Agile Thought Edition

Read more: Food for Agile Thought #468: Product Velocity, New Lean Product Canvas, Waste in Product Management, Organizational Inertia.

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