The end of 2020 is nearing, and it’s product roadmap building time again—at least for those companies that are still dedicated to the old command-and-control model. In the next few weeks, executives and (key) stakeholders will come together and define new functionality that they believe will meet business demands in 2021.
While investing in product roadmaps can yield a reasonable return by creating a shared understanding between the “the business” and product teams, I also believe that product roadmaps need to be living artifacts requiring continuous attention by everyone involved. To make that process as worthwhile as possible, adhering to the following seven product roadmap first principles has proven beneficial in my experience.
TL; DR: 11 Proven Stakeholder Communication Tactics
Stakeholder communication: It is simply not enough for an agile product development organization to create great code and ship the resulting product like a clockwork. It would help if you also talked about it, particularly at the beginning of your endeavor to becoming a learning organization. Marketing your journey to the rest of the organization—and thus securing their support, collaboration, and buy-in—is a critical success factor to step up the transformation game: You want to become agile, not “do agile.”
Learn more about eleven proven stakeholder communications tactics that contribute to making this happen.
TL; DR: Create Personas with the Help of the Engineers
Creating valuable software requires knowing the customer—we all agree on that, right? The first question that then comes to mind is how to support this product discovery process in a meaningful manner in an agile environment? And the second question follows swiftly: who shall participate in the process—designers and business analysts or the engineers, too?
Read on and learn why personas are useful for product discovery purposes, how to create personas, and why the complete team—including the engineers—needs to participate in their creation.
TL;DR: Lean User Tests: Crowd Testing and What to Do with the Findings
This article of the lean user tests series covers what to do with the test findings and whether crowd testing might be an alternative to running user tests yourself.
The fifth part of the Lean User Tests series deals with how to interview the participants and what the course of the conversation most likely will be.
How are your preparations progressing? If anything is impeding you from reaching this goal, please do not hesitate to contact me by commenting on this post, and I will gladly help you.
This fourth part of the Lean User Tests series focuses on equipment and location: What hard- and software do you need to run your user tests, and where to run them? (Spoiler alert: It’s preferably not your office.)
How are your preparations progressing? If anything is impeding you from reaching this goal, please do not hesitate to contact me by commenting on this post, and I will gladly help you.
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