Create Personas with the Help of the Engineers

TL; DR: Create Personas with the Help of the Engineers

Creating valuable software requires knowing the customer—we all agree on that, right? The first question that then comes to mind is how to support this product discovery process in a meaningful manner in an agile environment? And the second question follows swiftly: who shall participate in the process—designers and business analysts or the engineers, too?

Read on and learn why personas are useful for product discovery purposes, how to create personas, and why the complete team—including the engineers—needs to participate in their creation.

Create Personas with the Help of the Engineers — Age of Product
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Lean User Tests, Part 5 of 7: Best Interview Practices and the Course of the Interview

TL;DR—Lean User Tests Part 5

The fifth part of the Lean User Tests series deals with how to interview the participants and what the course of the conversation most likely will be.

How are your preparations progressing? If anything is impeding you from reaching this goal, please do not hesitate to contact me by commenting on this post, and I will gladly help you.

Lean User Tests: Best Interview Practices
Continue reading Lean User Tests, Part 5 of 7: Best Interview Practices and the Course of the Interview

Lean User Tests – Equipment and Location (Part 4 of 7)

TL; DR: Lean User Tests – Equipment and Location

This fourth part of the Lean User Tests series focuses on equipment and location: What hard- and software do you need to run your user tests, and where to run them? (Spoiler alert: It’s preferably not your office.)

How are your preparations progressing? If anything is impeding you from reaching this goal, please do not hesitate to contact me by commenting on this post, and I will gladly help you.

Continue reading Lean User Tests – Equipment and Location (Part 4 of 7)

Lean User Tests – Inviting Interviewees (Part 3 of 7)

TL; DR: Lean User Tests – Inviting Interviewees

This part of the Lean User Tests series focuses on selecting and inviting interviewees: Who is a suitable candidate, how to invite them and why you will need replacement candidates.

You should now be around three to four weeks away from your next—or first—user test. If anything is impeding you from reaching that goal, please do not hesitate to contact me by commenting on this post, and I will gladly help you.

Continue reading Lean User Tests – Inviting Interviewees (Part 3 of 7)

Lean User Tests – How to Find the Right Candidates (Part 2 of 7)

TL;DR: Lean User Tests – How to Find the Right Candidates

This part of the Lean User Tests series focuses on acquiring the right candidates for the interviews, answering questions like:

  • How many applicants are required to fill an interview slot?
  • How to reach out to prospective candidates among your user base?
  • How to set up the application form?

There are differences in approaching candidates in the B2B versus the B2C space. However, the following general principles apply to all user interviews.

Continue reading Lean User Tests – How to Find the Right Candidates (Part 2 of 7)