TL; DR: Lean User Tests – Inviting Interviewees
This part of the Lean User Tests series focuses on selecting and inviting interviewees: Who is a suitable candidate, how to invite them and why you will need replacement candidates.
You should now be around three to four weeks away from your next—or first—user test. If anything is impeding you from reaching that goal, please do not hesitate to contact me by commenting on this post, and I will gladly help you.
TL;DR: Lean User Tests – How to Find the Right Candidates
This part of the Lean User Tests series focuses on acquiring the right candidates for the interviews, answering questions like:
- How many applicants are required to fill an interview slot?
- How to reach out to prospective candidates among your user base?
- How to set up the application form?
There are differences in approaching candidates in the B2B versus the B2C space. However, the following general principles apply to all user interviews.
TL;DR: Lean User Testing – How to Run User Tests Successfully
In a world where data-driven decision making is often prevalent, some people feel uncomfortable with agile methodologies as those provide only a few useful metrics. One of those few, however, is the cycle time from idea to shipping a valuable product increment to your customers.
If you want to optimize this metric for your organization, speeding up your product discovery process is essential. And this requires two things: a) rapid prototyping and b) people to test your prototypes with. That’s the main reason why running user tests continuously is so important.
Learn how to best organize and run user tests in this series of six blog posts. Today, we start with answering the “why” question and what huge benefits user tests will provide to your product discovery and delivery process.
TL;DR: Product Roadmap Failure: Stop Setting Them Up To Fail
When dealing with product roadmap failure, stop debating whether you are doing product roadmaps “right”, or whether roadmaps are evil. Look instead at the job you are hiring your roadmap to achieve. And then ask if the roadmap is the best tool for the job.
- 14 Common Product Roadmap Failures
- A Summary of Almost all Methodology Debates on Twitter
- Roadmap Needs and Being Awesome
New to Product Management? What is a product roadmap? For a standard definition see here.
TL; DR: Customer Care as a Litmus Test for Innovation and Agile Change
Customer care as an entity, its function, and status within a company, can act as a good litmus test for a company’s culture, its product management, and thus its potential for innovation and agile change.
If customer care is regarded solely as a cost center that needs to be outsourced, agile change is unlikely to happen in that organization.
TL;DR: App Prototyping with Absolute Beginners
Yes, even absolute beginners can prototype an app. And learn a lot about product management, product design and user experience along the way. It is a low-cost exercise that will significantly improve communication within your organization.