Food for Agile Thought #361: Useful Agile Metrics, The Stakeholder Whisperer, Successful Transformations, Surviving the Feature Factory

TL; DR: Useful Agile Metrics — Food for Agile Thought #361

Welcome to the 361st edition of the Food for Agile Thought newsletter, shared with 35,942 peers. This week, we enjoy an Agile 2022 workshop, where Doc Norton deep-dives into the tricky issue of useful agile metrics, from the problematic ones, like velocity, to gaming metrics to selecting metrics that support your team. Also, we dissect contributing factors to successful agile transformations while pointing at what to avoid, from cargo-cultism to HyperScrum-dementalism to agile scapegoatism, and delve into the rationale of higher purpose goals, from motivating people to driving autonomy. Finally, did you know that the fourth element of Scrum’s empiricism—beyond transparency, inspection, and adaptation—is hiding in plain sight in a sentence on Scrum Values?

Then, we learn from Lenny Rachitsky how to best proceed in becoming the stakeholder whisperer, while Jon Moore and Marty Cagan sketch necessary changes in how you build products when transforming to become a strong, product-led company. Moreover, John Cutler reflects on the “tension between your go-to-market (GTM) and product teams as you scale,” resulting in more complexity, for example, product debt. By the way, there is also an interview with John by Jason Knight.

Finally, we listen to John Drogosz pitching the advantages of value stream mapping for cross-functional teams to improve their way of working and suggest ten steps to gain any basic industry understanding, from diagrams to glossaries to thought leaders and conferences. Moreover, Rita McGrath elaborates on Kodak’s demise and what the halo effect has to do with it. Think printers from the company that invented digital photography.

Food for Agile Thought #361: Useful Agile Metrics, The Stakeholder Whisperer, Successful Transformations, Surviving the Feature Factory — Age-of-Product.com

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🏆 The Tip of the Week: Useful Agile Metrics

Doc Norton (via Agile Alliance): 📺 Useful Metrics for Agile Teams

In this recording from an Agile 2022 workshop, Doc Norton deep-dives into the tricky issue of metrics, from the problematic ones, like velocity, to gaming metrics to selecting valuable metrics to help your team understand whether it is progressing toward the desired outcome. (Membership required.)

➿ Agile & Scrum

(via 280 Group): How to Achieve a Successful Agile Transformation

Dean Peters dissects contributing factors to successful agile transformations while pointing at what to avoid, from cargo-cultism to HyperScrum-dementalism to agile scapegoatism. (You gotta love the coinings.)

Allan Kelly: Level 1 Goals, Purpose and Meaning

Allan Kelly delves into the rationale of higher purpose goals, from motivating people to driving autonomy.

Henrik Kniberg (via Dropbox): Leading Complexity: Some Thoughts about the Spotify Model

“I tried a new format for today's Leading Complexity keynote. Did the remote talk on a live Miro board with participants posting questions and insights on the fly. Had a rough structure and pics prepared, but could hop around rather than being railroaded by predefined slides. Worked really well!”

🎓 🖥 💯 🇬🇧 Professional Scrum Master Training w/ PSM I Certificate — Live Virtual Class: October 4-5, 2022

Discover Scrum’s four success principles in this guaranteed official Scrum.org Professional Scrum Master training class, leading to and including the industry-recognized PSM I certification. The training will be offered in English.

Professional Scrum Master Training w/ PSM I Certificate — Live Virtual Class: October 4-5, 2022 — Berlin Product People GmbH

Learn more: 🖥 💯 🇬🇧 Professional Scrum Master Training w/ PSM I Certificate — Live Virtual Class: October 4-5, 2022.

“Great class. Probably the best training I ever attended. Extremely driven and productive class, with interactive exercises that challenge you to think in Agile manner. Keeps the focus on the point regardless of the remote session. Stefan for sure goes above and beyond to teach you how to be a real Scum master.”

(Link.)

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🎯 Product

Lenny Rachitsky: How to get better at influence

Lenny Rachitsky suggests how to best proceed as a product manager in becoming the stakeholder whisperer.

Marty Cagan (via Silicon Valley Product Group): Changing How You Build

In this first article of a series, Jon Moore and Marty Cagan sketch necessary changes in how you build products when transforming to become a strong, product-led company.

John Cutler: Product GTM Fitness

John Cutler reflects on the “tension between your go-to-market (GTM) and product teams as you scale,” resulting in more complexity, for example, product debt.

Jason Knight and John Cutler: 🎙 Survive the Feature Factory by Applying Product Thinking to Product Thinking (with John Cutler, Product Evangelist & Coach @ Amplitude)

In this podcast, Jason Knight interviews John Cutler, a “systems overthinker” and “on second thoughts” leader.

📯 The Three — Wait: Four — Elements of Empiricism

In its theory section, the Scrum Guide refers to the three elements of empiricism: transparency, inspection, and adaptation. However, a fourth element, foundational to enable empiricism, is hidden in a sentence on Scrum Values. Read on and learn more about the complete picture of Scrum’s empiricism.

The Three — Wait: Four — Elements of Empiricism — Age-of-Product.com

Read now: The Three — Wait: Four — Elements of Empiricism.

🛠 Concepts, Tools & Measuring

(via Lean Enterprise Institute): Value Stream Mapping in Product Development

John Drogosz pitches the advantages of value stream mapping for cross-functional teams to improve their way of working.

Steve Blank: Mapping the Unknown – The Ten Steps to Map Any Industry

Steve Blank suggests ten steps to gain any basic industry understanding, from diagrams to glossaries to thought leaders and conferences.

🎶 Encore

Rita McGrath: When Business Cases Teach the Wrong Lessons

Rita McGrath elaborates on Kodak’s demise and what the halo effect has to do with it. Think printers.


📅 Scrum Training & Event Schedule

You can secure your seat for Scrum training classes, workshops, and meetups directly by following the corresponding link in the table below:

Date Class and Language City Price
🖥 💯 🇬🇧 September 27, 2022 GUARANTEED: Hands-on Agile #45: FAST: An Innovative Way to Scale w/ James Shore (English; Live Virtual Meetup) Live Virtual Meetup FREE
🖥 💯 🇬🇧 September 29, 2022 GUARANTEED: Professional Scrum Facilitation Skills (PSFS; English; Live Virtual Class) Live Virtual Class €649 incl. 19% VAT
🖥 💯 🇬🇧 October 4-5, 2022 GUARANTEED: Professional Scrum Master Training (PSM I; English; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 💯 🇬🇧 October 12, 2022 GUARANTEED: Hands-on Agile #46: Engage the Agile Fluency® Model w/ Diana Larsen (English; Live Virtual Meetup) Live Virtual Meetup FREE
🖥 🇩🇪 October 18-21, 2022 Advanced Professional Scrum Product Owner Training (PSPO-A; German; Live Virtual Class) Live Virtual Class €1.399 incl. 19% VAT
🖥 💯 🇬🇧 Oct 31-Nov 3, 2022 GUARANTEED: Professional Scrum Product Owner Training (PSPO-I; German; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 💯 🇬🇧 November 3, 2022 GUARANTEED: Hands-on Agile #47: Evidence-guided Development Using the Confidence Meter w/ Itamar Gilad (English; Live Virtual Meetup) Live Virtual Meetup FREE
🖥 💯 🇩🇪 November 15-18, 2022 GUARANTEED: Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 🇬🇧 December 12-13, 2022 Professional Scrum Master Online (Advanced) Training (PSM II; English; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 🇩🇪 December 14-15, 2022 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 🇩🇪 December 19-20, 2022 Professional Scrum Master Training (PSM I; German; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT

See all upcoming classes here.

Professional Scrum Trainer Stefan Wolpers

You can book your seat for the training directly by following the corresponding links to the ticket shop. If the procurement process of your organization requires a different purchasing process, please contact Berlin Product People GmbH directly.

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🗞️ Last Week’s Food for Agile Thought Edition

Read more: Food for Agile Thought #360: How Minds Change, Think Big & Work Small, Grassroots Movements, Elements of Agile Assessment — Age-of-Product.com.

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