Food for Agile Thought #353: Sales vs. Product, Minimum Viable Transformation, User Story Mapping Guide, Pivot or Persevere?

TL; DR: Sales vs. Product, Minimum Viable Transformation — Food for Agile Thought #353

Welcome to the 353rd edition of the Food for Agile Thought newsletter, shared with 35,651 peers. This week, we delve into Sales vs. Product, analyzing their conflicting worldviews. Additionally, we learn about the pre-requisites of cultural change, for example, ensuring that at least a quarter of your community supports the endeavor. Also, we detail why long-term software development plans do not work and critique an acclaimed book on DevOps, metrics, and effectiveness in software development.

Then, we reflect on Lean Startup’s “pivot or persevere” decision: scale, kill, pivot, or persevere, and we show practical ways to reduce our product’s risk of failure, from testing assumptions to data-informed decision-making. Moreover, we share eleven lessons on enabling product management with distributed teams, from the need to write more to embrace tools beyond Zoom and Google Docs.

Finally, we enjoy Avion’s bookmark-worthy guide on user story mapping and detail how product analytics can reduce churn if you learn to identify customers that share ‘specific characteristics and usage patterns.’ Lastly, Russ Roberts interviews the economist — and former chief economist of Uber and Lyft — John List on what determines scalability and ‘good ideas.’

Food for Agile Thought #353: Sales vs. Product, Minimum Viable Transformation, User Story Mapping Guide, Pivot or Persevere? Age-of-Product.com

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🏆 The Tip of the Week: Sales vs. Product

Rich Mironov: ‘A Working Request Process Should End in YES’ (aka Incompatible Worldviews)

Rich Mironov analyses the context of different worldviews of sales on the one side and product/development on the other side, pointing to the inherent conflict between these views.

➿ Agile & Scrum

Daniel Stillman (via Medium): Minimum Viable Transformation

Daniel Stillman dives deep into the pre-requisites of cultural change, for example, ensuring that at least a quarter of your community supports the endeavor.

Lucas F Costa: Why long-term plans don't work and how to fix them

Lucas F Costa details why long-term software development plans are his favorite ‘genre of fiction.’

Keunwoo Lee: A review of _Accelerate: The Science of Lean Software and DevOps_

Keunwoo Lee critically dissects an acclaimed book on DevOps, metrics, and effectiveness in software development.

🎓 🖥 🇬🇧 Advanced Professional Scrum Master Online Training w/ PSM II Certificate — September 6-9, 2022

Discover Scrum’s four success principles in this official Scrum.org Advanced Scrum Master training class including the industry-recognized PSM II certification. The PSM II training class is designed as a live virtual class and will be offered in English.

Enjoy the benefits of an immersive class of four sessions with like-minded agile peers in the morning hours from 09:00 – 13:00 o’clock CEST.

🎓 🖥 🇬🇧 Advanced Professional Scrum Master Online Training w/ PSM II Certificate — September 6-9, 2022 — Berlin Product People GmbH

Learn more: 🖥 💯 🇩🇪 Advanced Professional Scrum Master Online Training w/ PSM II Certificate — September 6-9, 2022.

“Very hands-on class with lots of concrete takeaways to help in real world scenarios. Reinforced practices and highlighted things that helped in passing the PSM II exam but that was merely a bonus as the content of the class is so useful – certifications or not. Stefan Wolpers is an excellent trainer with broad practical and theoretical knowledge on the subject and his classes seem to have very good working atmosphere (this was a second class by him that I have taken).”
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🎯 Product

Tristan Kromer (via Kromatic): How to Make “Pivot or Persevere” Decisions in Your Innovation Accounting

Tristan Kromer reflects on Lean Startup’s “pivot or persevere” decision, claiming that there are four possible outcomes: scale, kill, pivot, or persevere.

(via Department of Product): How to de-risk your Product Strategy

Richard Holmes shows practical ways to reduce your product’s risk of failure, from testing assumptions to data-informed decision-making.

Jens-Fabian Goetzmann (via Medium): Remote and Asynchronous Product Management

Jens-Fabian Goetzmann shares eleven lessons on enabling product management with distributed teams, from the need to write more to embracing tools beyond Zoom and Google Docs.

📯 Unengaged Stakeholders at the Sprint Review — Making Your Scrum Work #25

There are plenty of failure possibilities with Scrum. Given that Scrum is a framework with a reasonable yet short “manual,” this effect should not surprise anyone. For example, what if your Scrum team repeatedly faces unengaged stakeholders at the Sprint Review? How can the Scrum team stay on track in accomplishing the Product Goal when a vital feedback loop is missing?

Join me and delve into how to support your stakeholders in living up to their part of the collaboration with the Scrum team in less than two minutes.

Unengaged Stakeholder at the Sprint Review — Making Your Scrum Work 25 — Age-of-Product.com

Learn more: Unengaged Stakeholders at the Sprint Review — Making Your Scrum Work #25.

🛠 Concepts, Tools & Measuring

(via Avion): What Is User Story Mapping? Examples & Step-By-Step Guide.

Avion created a comprehensive guide on user story mapping worth bookmarking.

(via Amplitude): Cohort Analysis: Reduce Churn & Improve Retention

Darshil Gandhi details how product analytics can reduce churn if you learn to identify customers that share ‘specific characteristics and usage patterns.’

✂️ Cutting Room Floor

John List and Russ Roberts (via Econlib): 🎙 John List on Scale, Uber, and the Voltage Effect

Russ Roberts interviews the economist — and former chief economist of Uber and Lyft — John List on what determines scalability and ‘good ideas.’


📅 Scrum Training & Event Schedule

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Date Class and Language City Price
🖥 💯 🇩🇪 August 29-30, 2022 GUARANTEED: Professional Scrum Master Training (PSM I; German; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 💯 🇬🇧 September 5, 2022 GUARANTEED: Hands-on Agile #44: Honey, I Shrunk the Backlog with Allan Kelly (English; Live Virtual Meetup) Live Virtual Meetup FREE
🖥 💯 🇬🇧 September 6-9, 2022 GUARANTEED: Advanced Professional Scrum Master Online Training (PSM II; English; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 🇩🇪 September 26-27, 2022 Professional Agile Leadership Essentials Schulung (PAL I; German; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 💯 🇬🇧 September 27, 2022 GUARANTEED: Hands-on Agile #45: FAST: An Innovative Way to Scale w/ James Shore (English; Live Virtual Meetup) Live Virtual Meetup FREE
🖥 💯 🇬🇧 October 4-5, 2022 GUARANTEED: Professional Scrum Master Training (PSM I; English; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 💯 🇬🇧 October 12, 2022 GUARANTEED: Hands-on Agile #46: Engage the Agile Fluency® Model w/ Diana Larsen (English; Live Virtual Meetup) Live Virtual Meetup FREE
🖥 🇩🇪 October 18-21, 2022 Advanced Professional Scrum Product Owner Training (PSPO-A; German; Live Virtual Class) Live Virtual Class €1.399 incl. 19% VAT
🖥 💯 🇬🇧 Oct 31-Nov 3, 2022 GUARANTEED: Professional Scrum Product Owner Training (PSPO-I; German; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT

See all upcoming classes here.

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🗞️ Last Week’s Food for Agile Thought Edition

Read more: Food for Agile Thought #352: Team Topologies, CEOs and Product Leaders, Why Strategies Change, Leadership Essentials.

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