Food for Agile Thought #277: Scrum Product Goal, Psychological Safety, Stakeholder Management à la FBI, 76 Prioritization Frameworks

TL; DR: Scrum Product Goal, Psychological Safety—Food for Agile Thought #277

Welcome to the 277th edition of the Food for Agile Thought newsletter, shared with 30,112 peers. This week, we delve into the Scrum Product Goal, and we address what happens to psychological safety when the leadership opens the pressure valve like in the case of Boeing. Also, we enjoy an interview on how to build super-cohesive teams.

We then apply lessons learned from FBI hostage negotiator Chris Voss to stakeholder management, and we are crossing the chasm with Geoffrey Moore: How do you drive innovation? Moreover, we explore defining objectives and key results for your product team.

Lastly, we appreciate a list of 76 prioritization frameworks, and we analyze the reasons for the fall of Kodak and what it means for product management.

Food for Agile Thought #277: Scrum Product Goals, Psychological Safety, Stakeholder Management à la FBI, 76 Prioritization Frameworks — Age-of-Product.com

Did you miss previous Food for Agile Thought’s issue #276?

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Scrum Guide 2020 — Download the new edition of the Scrum Guide Reordered — Age-of-Product.com

🏆 The Tip of the Week

Roman Pichler (via YouTube): 📺 Product Goals in Scrum (Agile Bath & Bristol Jan 2021)

In this talk, Roman Pichler shares his view on how you can successfully apply Product Goals in a Scrum context: What are they, and where do they emanate?

➿ Agile & Scrum Product Goal

Gene Kim and Jonathan Smart: Lack of Psychological Safety at Boeing

This article is an excerpt from the book “Sooner Safer Happier: Antipatterns and Patterns for Business Agility” by Jonathan Smart, with Myles Ogilvie, Zsolt Berend, and Simon Rohrer.

Helen Bartimote (via Container Solutions): WTF Happens to Psychological Safety When the Pressure Is On?

Helen Bartimote details the dark side of leadership when excessive pressure pushes the culture of psychological safety to its brink and beyond.

Richard Kasperowski and James Shore: 🎙 How to Build Super-Cohesive Teams and Work with Joy?

Richard Kasperowski interviews James Shore, who co-created the Agile Fluency Model with Diana Larsen, on his mission.

🎓 🖥 🇬🇧 Professional Scrum Master Online Training w/ PSM I Certificate — March 2-5, 2021

This Professional Scrum Master training (PSM I) by Berlin Product People is an official Scrum.org PSM I class that leads to and includes the industry-recognized PSM I certification. The training class is designed as a live virtual class of 4 h per day from 9 to 13 o’clock CEST and will be offered in English.

🖥 🇬🇧 Professional Scrum Master Online Training w/ PSM I Certificate — March 2-5, 2021

Learn more: 📅 🖥 🇬🇧 Professional Scrum Master Online Training w/ PSM I Certificate — March 2-5, 2021.

🎯 Product

Julee Everett (via Product Coalition): Six Tips: FBI Hostage Negotiation Techniques applied to Stakeholder Management

Julee Everett applies lessons learned from FBI hostage negotiator Chris Voss to stakeholder management.

Daniel Elizalde and Geoffrey Moore: 🎙 Crossing the Chasm: How to Effectively Drive Innovation

Daniel Elizalde asks Geoffrey Moore: How do you drive innovation?

Ken Norton: 10x Not 10% – Product management by orders of magnitude

Ken Norton delves into the decline of Kodak, pointing at the failure of its leadership to acquire a moonshot mentality to save the company from demise.

🛠 Tools & Measuring

Jordan Lamborn (via Product Coalition): How to Prioritize Features and Projects: Here’s the Ultimate List of Prioritization Frameworks

Jordan Lamborn shares the latest version of his list of prioritization frameworks, now with 76 methods.

(via productboard): Defining objectives and key results for your product team

Winston Christie-Blick takes us step by step through the process of defining valid OKRs for your team.

📯 The Scrum Master Job (1): 4 Steps to Identify Suitable Employers or Clients

Are you considering a new Scrum Master job? However, you are not sure that it is the right organization? Don’t worry; there are four steps of proactive research to identify suitable employers or clients for Scrum Masters and avoid disappointment later.

I have used those four steps for years to identify organizations I would like to work with, and they never failed me. Read on and learn how to employ search-engines, LinkedIn’s people search, reaching out to peers in the agile community, and analyzing the event markets in the quest for your next Scrum Master job.

The Scrum Master Job (1): Identifying Suitable Employers or Clients — Age-of-Product.com

👉 Learn more: The Scrum Master Job (1): 4 Steps to Identify Suitable Employers or Clients.

📅 More Training, Workshops, and Events

DateClass and LanguageCityPrice
🖥 💯 🇬🇧 March 2-5, 2021GUARANTEED: Professional Scrum Master Training (PSM I; English; Live Virtual Class)Live Virtual Class €1.199 incl. 19% VAT
🖥 💯 🇬🇧 March 9, 2021GUARANTEED: Hands-on Agile #30: Making Your Scrum Work — The Product Backlog Forensic AnalysisLive Virtual Meetup Free
🖥 💯 🇬🇧 March 10-11, 2021GUARANTEED: Advanced Professional Scrum Master Online Training w/ PSM II CertificateLive Virtual Class €1.199 incl. 19% VAT
🖥 🇬🇧 March 30-31, 2021Professional Agile Leadership Essentials Online Training w/ PAL-E CertificateLive Virtual Class €1.199 incl. 19% VAT
🖥 🇩🇪 April 7-8, 2021Professional Scrum Master Training (PSM I; German; Live Virtual Class)Live Virtual Class €1.199 incl. 19% VAT
🖥 🇩🇪 April 13-16, 2021Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class)Live Virtual Class €1.199 incl. 19% VAT
🖥 🇬🇧 April 20-23, 2021Professional Scrum Product Owner Training (PSPO I; English; Live Virtual Class)Live Virtual Class €1.199 incl. 19% VAT
🖥 🇬🇧 April 27-30, 2021Professional Scrum Master Training (PSM I; English; Live Virtual Class)Live Virtual Class €1.199 incl. 19% VAT
🖥 🇬🇧 May 4-7, 2021Advanced Professional Scrum Master Online Training w/ PSM II CertificateLive Virtual Class €1.199 incl. 19% VAT
🖥 🇩🇪 May 11-12, 2021Professional Scrum Master Training (PSM I; German; Live Virtual Class)Live Virtual Class €1.199 incl. 19% VAT

See all upcoming classes here.

Professional Scrum Training by PST Stefan Wolpers, Berlin Product People

You can book your seat for the training directly by following the corresponding links to the ticket shop. If the procurement process of your organization requires a different purchasing process, please contact Berlin Product People GmbH directly.

Download the Remote Agile Guide for Free — Age-of-Product.com

📺 Join 2,600-plus Agile Peers on Youtube

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✋ Do Not Miss Out and Learn about the Scrum Product Goal: Join the 9,000-plus Strong ‘Hands-on Agile’ Slack Community

I invite you to join the “Hands-on Agile” Slack Community and enjoy the benefits of a fast-growing, vibrant community of agile practitioners from around the world.

Large scale agile: Join the Hands-on Agile Slack Group

If you like to join all you have to do now is provide your credentials via this Google form, and I will sign you up. By the way, it’s free.

Download the ’Scrum Anti-Patterns Guide’ for Free — Age-of-Product.com

🗞️ Last Week’s Food for Agile Thought Edition

Read more: Food for Agile Thought #276: Agile at Tesla, A Retrospective in Prison, Roadmap Bankruptcy, Speeding up Developmentt.

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