In this highly engaging speaker session from the Agile Camp Berlin 2021, John Cutler delves into the advantages of linking strategy to everyday work: Motivation, inspiration, seeing the big picture despite working on a small iteration.
Creating valuable software requires knowing the customer—we all agree on that, right? The first question that then comes to mind is how to support this product discovery process in a meaningful manner in an agile environment? And the second question follows swiftly: who shall participate in the process—designers and business analysts or the engineers, too?
Read on and learn why personas are useful for product discovery purposes, how to create personas, and why the complete team—including the engineers—needs to participate in their creation.
