Linking Strategy to Everyday Work — John Cutler at the Agile Camp Berlin 2021

TL; DR: Linking Strategy to Everyday Work w/ John Cutler — ACB21

In this highly engaging speaker session from the Agile Camp Berlin 2021, John Cutler delves into the advantages of linking strategy to everyday work: Motivation, inspiration, seeing the big picture despite working on a small iteration.

Linking Strategy to Everyday Work — John Cutler at the Agile Camp Berlin 2021 — Age-of-Product.com
Continue reading Linking Strategy to Everyday Work — John Cutler at the Agile Camp Berlin 2021

Create Personas with the Help of the Engineers

TL; DR: Create Personas with the Help of the Engineers

Creating valuable software requires knowing the customer—we all agree on that, right? The first question that then comes to mind is how to support this product discovery process in a meaningful manner in an agile environment? And the second question follows swiftly: who shall participate in the process—designers and business analysts or the engineers, too?

Read on and learn why personas are useful for product discovery purposes, how to create personas, and why the complete team—including the engineers—needs to participate in their creation.

Create Personas with the Help of the Engineers — Age of Product
Continue reading Create Personas with the Help of the Engineers