TL; DR: Create Personas with the Help of the Engineers
Creating valuable software requires knowing the customer—we all agree on that, right? The first question that then comes to mind is how to support this product discovery process in a meaningful manner in an agile environment? And the second question follows swiftly: who shall participate in the process—designers and business analysts or the engineers, too?
Read on and learn why personas are useful for product discovery purposes, how to create personas, and why the complete team—including the engineers—needs to participate in their creation.
Scrum has proven to be an effective product delivery framework for digital products like applications or apps. However, Scrum is equally suited to build the wrong product efficiently as its Achilles heel has always been the product discovery part. What product discovery part, you may think now. And this is precisely the point: The product owner miraculously identifies what is the best way to proceed as a team by gating and prioritizing the product backlog. How that is supposed to happen is nowhere described in the Scrum Guide. Consequently, when everyone is for himself, product discovery anti-patterns emerge.
From sunk costs, HIPPO-ism, my-budget-my-features to self-fulfilling prophecies — learn more about the numerous product discovery anti-patterns that can manifest themselves when you try to fill Scrum’s product discovery void.
The following 70 scrum master theses describe the role of the scrum master from a holistic product creation perspective.
The scrum master theses cover the role of the scrum master from product discovery to product delivery in hands-on practical manner. On the one side, they address typical scrum ceremonies such as sprint planning, sprint review, and the retrospective. On the other hand, the scrum master theses also cover, for example, the relationship with the product owner, they deal with agile metrics, and how to kick-off an agile transition, thus moving beyond the original scrum guide.
Yes, even absolute beginners can prototype an app. And learn a lot about product management, product design and user experience along the way. It is a low-cost exercise that will significantly improve communication within your organization.
TL;DR: Four Lessons Learned From Making Customer Value Your Priority
Building a valuable, usable and feasible product does not happen overnight. These are my four core learnings from focusing on customer value, looking back at the projects I have been pursuing over the years.