Instilling Agility, Common Strategy Mistakes, Disempowered Teams — Hands-on Agile 2025

TL; DR: Johanna Rothman, Roman Pichler, and Maarten Dalmijn speaking at Hands-on Agile 2025

The third batch of videos of Hands-On Agile 2025 is in, and you don’t want to miss them: Johanna Rothman warns against fake “Agile,” urging a focus on genuine agility by choosing fit-for-purpose lifecycles and improving feedback loops. At the same time, Roman Pichler outlines five common product strategy mistakes and how to avoid them for better product outcomes, and Maarten Dalmijn highlights systemic blockers to empowered teams and advocates for shifting from rules to cultivating environments that enable high performance.

Instilling Agility, Common Strategy Mistakes, Disempowered Teams: Johanna Rothman, Roman Pichler, and Maarten Dalmijn speaking at Hands-on Agile 2025 — Age-of-Product.com
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Product Discovery Mistakes, Agile Leadership, Taylorism to Product Mindset — Hands-on Agile 2025

TL; DR: David Pereira, Cliff Berg, and Jonathan Odo speaking at Hands-on Agile 2025

The second batch of videos of Hands-On Agile 2025 is in, and you don’t want to miss them: David Pereira reveals why product discovery often fails—and how teams can avoid common pitfalls to rapidly validate ideas and deliver real value. Also, Cliff Berg shares surprising insights from Agile 2 Academy’s study of highly agile companies like SpaceX, highlighting leadership behaviors rather than traditional Agile practices as key agility drivers, while Jonathan Odo explores timeless engineering principles shaping the future of high-performing, adaptive organizations.

These industry veterans bring decades of enterprise transformation experience, providing actionable insights you can implement immediately. Watch the session recordings to transform how you approach agility.

Product Discovery Mistakes, Agile Leadership, Taylorism to Product Mindset: David Pereira, Cliff Berg, and Jonathan Odo speaking at Hands-on Agile 2025 — Age-of-Product.com
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Change Questions, The Agile Way, Humans Robots Agents — Hands-on Agile 2025

TL; DR: Dr. Lynn Kelley, Peter Merel, and Jurgen Appelo speaking at Hands-on Agile 2025

The first videos of Hands-On Agile 2025 sessions are in, and you don’t want to miss them: Dr. Lynn Kelley reveals her “Change Questions” framework with its remarkable 90% success rate for sustainable organizational transformation, while Peter Merel challenges conventional agile thinking with “The Agile Way,” connecting ancient wisdom to modern AI-agile alignment through six essential themes. Also, Jurgen Appelo explores how AI is revolutionizing leadership in “Humans Robots Agents,” offering practical strategies for thriving amid technological disruption.

These industry veterans bring decades of enterprise transformation experience, providing actionable insights you can implement immediately. Watch the session recordings to transform how you approach agility.

Change Questions, The Agile Way, Humans Robots Agents: Dr. Lynn Kelley, Peter Merel, and Jurgen Appelo speaking at Hands-on Agile 2025 — Age-of-Product.com
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Escape the Feature Frenzy, Build to Sell with Sandrine Olivencia – Hands-on Agile 66

TL; DR: Escape the Feature Frenzy, Build to Sell with Sandrine Olivencia — Hands-on Agile 66

Join Sandrine Olivencia on how to escape the Feature Frenzy and build instead products and services that sell. (The recording is in English.)

📺 Watch the video now: Escape the Feature Frenzy, Build to Sell with Sandrine Olivencia – Hands-on Agile #66.

Escape the Feature Frenzy, Build to Sell with Sandrine Olivencia – Hands-on Agile #66 — Age-of-Product.com
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Hands-on Agile 2025 Is Here: From Concept-Based to Context-Based Agility

Hands-on Agile 2025 is Here: From Concept-Based to Context-Based Agility

We’re thrilled to announce that the virtual Hands-on Agile 2025 is officially on the horizon and will be free to attend from February 4-6, 2025. This time, we will focus on how Agile needs to evolve from concept-based agility to context-based agility.

But before we discuss what that means, let’s take a step back and consider why Hands-on Agile 2025 is going to be a can’t-miss event for everyone in the agile community.

For those unfamiliar, Hands-on Agile isn’t just another conference. It’s an event built around the Barcamp model, meaning it’s a self-organized, community-driven gathering with one goal: Sharing knowledge and experiences.

From February 4 to 6, 2025, we will spend three energizing days engaging in sessions, practicing agile games, sharing war stories, and learning directly from each other. Hands-on Agile is all about creating a space for practitioners, coaches, leaders, and newcomers to connect in a truly hands-on way.

Hands-on Agile 2025 Is Here: From Concept-Based to Context-Based Agility — Berlin-Product-People.com
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Hands-on Agile’s Upcoming Transformation

TL; DR: Reinventing Hands-on Agile

For years, I have supported the Agile community with a wealth of free resources and opportunities for growth. From the Food for Agile Thought newsletter to the Scrum Master Salary Report to tools like the Scrum Master Job GPT, and from ebooks like the Scrum Master Interview Questions Guide to the Hands-on Agile Slack and Meetup groups, I’ve consistently provided value without asking for anything in return than your support and participation. As for all communities, there is a simple rule: the more, the merrier; the benefit of being a member increases with the size of the community and those who contribute themselves. Giving back to the community is a win-win proposition.

However, the landscape is changing. The recent economic downturn and a noticeable backlash against Scrum have presented new challenges. As a result, the business model that has sustained these efforts—financing by subsidies through my Professional Scrum classes—has become increasingly unsustainable. Consequently, my approach to continuing to support this incredible community will need to evolve, too.

The Upcoming Transformation of Hands-on Agile: Embracing change by creating a new community and relaunching BarCamps — Age-of-Product.com
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