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Executive Summary – Lessons Learned from Ebookmakr's Failure:
- Love the problem more than your solution.
- Don’t push too far your dreams of China in your hand.
- Use prototyping tools such as Marvel when running user interviews. (More here: Four Lessons Learned From Making Customer Value Your Priority.)
- Be careful with the selection process for user interviews: You might end up picking those that will support your vision – it’s a self-fulfilling prophecy trap.
- Beware of false positives in user interviews.
- Never start writing a single line of code before an appropriate number of customers signed up. (For clarification: Customers are paying users.)
- Never spend money on developing a prototype when you’re not working full-time on growing the user-base and increasing customer value.
- Be patient and give your product the time it needs.
- Always make branded t-shirts and wear them later regularly to preserve the recollection of the disaster. (See below.)