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Food for Agile Thought #403: Life Coaching In Agile? Full Stack Product Management, Agile Maturity Models, Optimal UVPs

TL; DR: Life Coaching In Agile? — Food for Agile Thought #403

Welcome to the 403rd edition of the Food for Agile Thought newsletter, shared with 48,157 peers. This week, Ronald Purser critically examines the life coaching industry, often selling pseudo-solutions to profound issues. Is that trend spilling over to Agile? Also, Maarten Dalmijn questions the efficacy of Agile Maturity Models, while Julee Everett makes a strong case for full-time Scrum Masters based on financial benefits. Moreover, Vidas Vasiliauskas reflects on Teamhood’s evolution with Scrum, highlighting the significance of continuous improvement.

Then, Howie Mann proposes a novel way of handling product feature requests by focusing on recent problems, and Šejla Vatreš probes into the emerging trend of ‘full stack’ product managers and its potential implications. Additionally, John Utz examines the common disconnect between expected product features and valuable outcomes, especially in annual budgeting, and Ash Maurya underscores the importance of creating a unique value proposition (UVP) that captivates customer attention.

Finally, Nick Brown scrutinizes the metric of Flow Efficiency in Agile, using data from over 60 teams at ASOS to discuss its merits and pitfalls. Daniel Stillman presents a compelling 2018 study that illustrates how a “committed minority group” making up at least 25% can initiate cultural change within a community. Lastly, we suggest applying Hanlon’s Razor to improve relationships and enhance empathy, which can lead to less judgment, increased rationality, and personal happiness.

🏅 The most popular discussion on LinkedIn this week was: Congratulations on your new Scrum Master position! Now what? What are the missteps to avoid at all costs? ❌ 😲

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🏆 The Tip of the Week: Life Coaching In Agile

(via Current Affairs): How the Life Coaching Industry Sells Pseudo-Solutions to Our Deepest Problems

Ronald Purser critically examines the life coaching industry, noting its rise amid dwindling social support and increasing pressures for self-made success. He argues that this industry often sells pseudo-solutions to profound issues. Is that trend spilling over to Agile?

🍋 The Lemon of the Week

Marijn Scholtens (via Medium): Smart Scrum: Optimizing the Effectivity of your Scrum Process

As we all know, Scrum evolves around an utterly inefficient process. According to the author, we can turn this tragic state upside down by adding two more events: the refinement and the prep for the Sprint Review. That was easy, wasn’t it?

➿ Agile & Scrum

Maarten Dalmijn: Agile Maturity Model Adherence - Be Careful What You Wish For!

Maarten Dalmijn challenges the validity and usefulness of Agile Maturity Models. He questions the assumption that climbing higher on the model’s metaphorical flagpole translates into better results.

Julee Everett (via Medium): The Business Case for a Scrum Master

Diving into the economics of hiring full-time Scrum Masters, Julee Everett builds a compelling case using various data sources. Based on average U.S. salaries and a Scrum team size of 10, their insights underscore the financial benefits of such a decision.

Vidas Vasiliauskas: 52 Sprints Later - Win Some, Lose Some, Scrum-butt Done

Vidas Vasiliauskas reflects on Teamhood’s two-year journey with Scrum, involving 52 sprints. While acknowledging past misconceptions, they emphasize the importance of continuous learning and improvement. Explore their key learnings presented in the classic retrospective format.

🎓 🖥 🇬🇧 Advanced Professional Scrum Master Online Training w/ PSM II Certificate — August 29-30, 2023

Discover Scrum’s four success principles in this official Scrum.org Advanced Scrum Master training class including the industry-recognized PSM II certification. The PSM II training class is designed as a live virtual class and will be offered in English.

Enjoy the benefits of a compact immersive class with like-minded agile peers from 09:00 – 17:30 o’clock CEST.

Learn more: 🖥 🇬🇧 Advanced Professional Scrum Master Online Training w/ PSM II Certificate — August 29-30, 2023.

👉 From time to time, we can offer last-minute seats for training classes at cost to individuals who do not have access to a corporate training budget. If you like to be notified about these opportunities, please register here.

🎯 Product

Howie Mann: How to respond to product feature requests? Ask “When did you last face this problem?”

Howie Mann suggests an insightful shift in addressing product feature requests. Rather than asking ‘what’ or ‘why,’ the focus should be on asking ‘When did you last face this problem?’, paving the way for prompt, practical solutions.

Šejla Vatreš (via Mind The Product): Is full stack product management a good idea?

Šejla Vatreš explores the concept of ‘full stack’ product managers who juggle various skills from tech to marketing. The piece raises questions about the feasibility and benefits of this approach in product management.

John Utz (via Medium): Let’s Talk About the F Word — Features: Why budgeting for features leads to product failure

John Utz emphasizes the recurring pressure on product teams to deliver features, overshadowing the critical focus on outcomes. This struggle is particularly prominent during annual budgeting, leading to a frequent misunderstanding between value versus features.

📯 Product Discovery for Scrum Teams — Scrum Tools, Part 2

While Scrum excels at building and releasing Increments, it does not guarantee that those are valuable—garbage in, garbage out. Scrum teams can equally make things no one is interested in using at all. The critical artifact to create value is the Product Backlog, “an emergent, ordered list of what is needed to improve the product.” (Source.) However, Scrum does not elaborate on how the Product Owner identifies Product Backlog-worthy work items. That would be the job of the process that feeds into the Product Backlog: product discovery.

Learn more about which frameworks have proven useful to augment Scrum with product discovery practices.

Learn more: Product Discovery for Scrum Teams — Scrum Tools, Part 2.

🛠 Concepts, Tools & Measuring

Nick Brown (via Medium): Our survey says… uncovering the real numbers behind flow efficiency

Nick Brown critically examines the widely touted metric of Flow Efficiency in Agile, drawing on actual data from over 60 teams at ASOS. Discover more about the validity and flaws of Flow Efficiency in agile environments.

Daniel Stillman: Minimum Viable Transformation

Daniel Stillman presents a 2018 study revealing that a “committed minority group” of at least 25% can trigger a cultural change in a community. Explore the power of a minority in driving change.

Ash Maurya: Crafting Attention-Grabbing Unique Value Propositions

Ash Maurya emphasizes that crafting a unique value proposition (UVP) that grabs customer attention is a product’s initial challenge. The UVP should be concise, different, specific, and persuasive enough to inspire action.

🎶 Encore

(via Farnam Street): Hanlon's Razor: Not Everyone is Out to Get You

The author suggests applying Hanlon’s Razor to improve relationships and enhance empathy. Embracing this mental model can lead to less judgment, increased rationality, and personal happiness.

📅 Scrum Training & Event Schedule

You can secure your seat for Scrum training classes, workshops, and meetups directly by following the corresponding link in the table below:

Date Class and Language City Price
🖥 💯 🇩🇪 May 14-15, 2024 GUARANTEED: Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 💯 🇬🇧 May 28-29, 2024 GUARANTEED: Professional Scrum Master (Advanced) Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,189 incl. 19% VAT
🖥 💯 🇬🇧 June 6, 2024 GUARANTEED: Hands-on Agile #62: From Backlog Manager to Product Manager: From Outputs to Outcomes w/ David Pereira (English) Live Virtual Meetup FREE
🖥 💯 🇬🇧 June 13-July 11, 2024 GUARANTEED: Advanced Product Backlog Management Cohort Class (PBM; English; Live Virtual Cohort) Live Virtual Cohort €399 incl. 19% VAT
🖥 💯 🇬🇧 June 25, 2024 GUARANTEED: Professional Scrum Facilitation Skills Training (PSFS; English; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT
🖥 💯 🇬🇧 July 7, 2024 GUARANTEED: Hands-on Agile #63: The Anti-Pattern Canvas — A Tool Session (1) with Stefan Wolpers (English) Live Virtual Meetup FREE
🖥 🇩🇪 July 9-10, 2024 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇩🇪 August 27-28, 2024 Professional Scrum Master Training (PSM I; German; Live Virtual Class) Live Virtual Class €1,189 incl. 19% VAT

See all upcoming classes here.

You can book your seat for the training directly by following the corresponding links to the ticket shop. If the procurement process of your organization requires a different purchasing process, please contact Berlin Product People GmbH directly.

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Help your team to explore the perils Life Coaching in Agile by pointing them to the free Scrum Anti-Patterns Guide:

🗞️ Last Week’s Food for Agile Thought Edition

Read more: Food for Agile Thought #402: Agile First Principles, Digging Moats, Steve Jobs on ‘No,’ The Right Product Metrics.

Categories: News
Stefan Wolpers: Stefan, based in Berlin, Germany, has worked for 18-plus years as a Product Manager, Product Owner, agile coach, and Scrum Master. He is a Professional Scrum Trainer (PST) with Scrum.org and the author of Pearson’s “Scrum Anti-Patterns Guide.” He has developed B2C as well as B2B software, for startups as well as corporations, including a former Google subsidiary. Stefan curates the ‘Food for Agile Thought’ newsletter and organizes the Agile Camp Berlin, a Barcamp for coaches and other agile practitioners.
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