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Food for Agile Thought #442: The Value-Add Activities Metric, The Adjacency Matrix Post-PMF, Destroying Trust, EBM Guide 2024

TL; DR: The Value-Add Activities Metric — Food for Agile Thought #442

Welcome to the 442nd edition of the Food for Agile Thought newsletter, shared with 42,518 peers. This week, we explore diverse perspectives on leadership and productivity within Agile environments: James Shore delves into the complexities of measuring productivity in software development with the Value-Add Activities Metric, while Willem-Jan Ageling identifies seven leadership missteps that destroy organizational trust. Former Cisco executive Ashley Goodall critiques traditional disruptive leadership methods, advocating for stability and connection. Joost Minnaar argues that self-managing organizations reduce employee burnout by balancing demands with control. Moreover, Parsa Saljoughian highlights four leadership principles essential for high-performing teams, focusing on psychological safety and effective communication, and we ask ourselves: Should a Product Owner be technical?

Then, Jason Cohen introduces the Adjacency Matrix for strategic expansion post-PMF, using existing strengths for wise market entry. The “Paths to PMF” series highlights diverse, customized strategies for startup success, and XKCD reevaluates ideas like solar cars and laser eye surgery, challenging our perceptions in a fantastic cartoon. Also, Nima Torabi emphasizes the integration of vision, strategy, and metrics in crafting impactful product roadmaps.

Lastly, Patricia Kong and Kurt Bittner updated the 2024 Evidence-Based Management Guide, enhancing its clarity and practical utility. Christina Wodtke presents a method for aligning personal values with life goals using Ikigai and Personal OKRs, ensuring measurable progress, while Bob Moesta explores the practical application of the Jobs to Be Done framework, sharing its best uses and common pitfalls. Finally, Ethan Mollick introduces the Prompt Library, a Creative Commons licensed resource providing structured prompts for educational and general use to boost engagement and AI interaction.


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The most popular discussion on LinkedIn last week was: Have you ever thought about Conway, Brooks, or Hackman?

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🏆 The Tip of the Week: The Value-Add Activities Metric

James Shore: A Useful Productivity Measure?

James Shore grapples with measuring productivity, a notoriously elusive metric in software development, exploring alternative approaches, and implementing a value-add capacity measure to assess engineering efficiency.

In other words, in the absence of RoI measures, the percent of engineering time spent on value-add activities is a pretty good proxy for productivity.

🍋 Lemon of the Week

Avi Siegel (via Medium): The Missing Agile Ceremony (If You Want Smoother Sprints)

The author champions “Sprint Prep” as a magical elixir for Sprint Planning woes, but one might wonder if it’s just a new label on an old bottle. Is this reinventing the wheel, or is it just another meeting to add to the calendar?

➿ Agile & Scrum

Willem-Jan Ageling: 7 ways leaders cripple their organization by destroying trust

Willem-Jan Ageling discusses seven detrimental leadership behaviors that erode trust within organizations, such as punishing messengers and stifling creativity, ultimately fostering a pathological culture that undermines cooperation and innovation.

Daniel Stillman and Ashley Goodall: The Problem with Change and the Power of Stability, Humanity and Praise

The former Cisco executive and author Ashley Goodall challenges conventional leadership practices, advocating for stability and genuine connection over disruptive change to enhance workplace contributions and performance.

Joost Minnaar (via Corporate Rebels): Thriving in Autonomy: Why Self-Management Doesn't Lead to Burnout

Joost Minnaar explains that self-managing organizations, contrary to increasing burnout, actually empower employees by balancing high job demands with high control, leading to engagement and reduced stress.

Parsa Saljoughian (via Medium): Building High-Performance Teams: 4 Essential Leadership Principles

Parsa Saljoughian outlines four pivotal leadership principles to enhance team performance, emphasizing psychological safety, assuming positive intent, active listening, and focusing on controllable factors.

🎓 🖥 🇬🇧 Advanced Professional Scrum Master Training w/ PSM II Certificate — May 28-29, 2024

Discover Scrum’s four success principles in this official Scrum.org class for Advanced Scrum Masters, including the industry-acknowledged PSM II certification. This PSFS training class is in English.

Enjoy the benefits of a live virtual immersive class with like-minded agile peers from 09:00 – 17:30 CEST.

Learn more: 🖥 💯 🇬🇧 Advanced Professional Scrum Master Training w/ PSM II Certificate — May 28-29, 2024.

Customer Voice: “Since about 12 people have already asked me these last 2 days: Yes, taking one of Stefan Wolpers’ classes is a mind-blowing experience. He’s actually the most adroit facilitator I’ve met after Guy Kawasaki & Roland Busch. It all flows like a silk ribbon in a soft spring breeze but with a strong authenticity that prevents the thing from feeling all Del Monte Canned Corporate Facilitation(tm). It may be due to his seemingly effortless mastery of the Liberating Structures. He doesn’t “teach to the test,” yet when you take the open practice assessments; you somehow score 95+ the first time. I dunno, it’s magic or Mozart, you pick.” (Source.)

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🎯 Product

Jason Cohen (via Jason Cohen): Adjacency Matrix: How to expand after PMF

Jason Cohen explores strategic expansion post-PMF with the Adjacency Matrix to assess business growth potential without overreaching, utilizing existing strengths, and strategically entering new markets.

(via First Round Capital): 20 Lessons From 20 Different Paths to Product-Market Fit — Advice for Founders, From Founders

After showcasing dozens of founders, the “Paths to PMF” series offers diverse and tactical advice on achieving product-market fit, underscoring there’s no one-size-fits-all approach to startup success.

(via XKCD Comic): Good and Bad Ideas

XKCD categorizes ideas like “solar cars” and “laser eye surgery” on a scale from “sounds like a good idea” to “actually a bad idea,” sparking reflection on unconventional concepts.

Nima Torabi (via Medium): Crafting Effective Roadmaps: The Role of Vision, Strategy, and Metrics

Nima Torabi emphasizes the critical integration of vision, strategy, and metrics in crafting effective product roadmaps that guide teams toward measurable, impactful outcomes in product development.

📯 The Technical Product Owner: Beneficial or Problematic?

Dive deep into the benefits—or the lack thereof—of the technical Product Owner (or product manager) and their profound impact on teams, customer satisfaction, and organizational success. Uncover when their technical acumen is a game-changer, a nice-to-have, or probably detrimental.

Learn more: The Technical Product Owner: Beneficial or Problematic?

🛠 Concepts, Tools & Measuring

Kurt Bittner (via Scrum.org): Evidence-Based Management Guide, 2024 - What’s New?

The authors, Patricia Kong and Kurt Bittner, revised the 2024 Evidence-Based Management Guide, clarifying concepts and incorporating feedback to enhance EBM’s practical application and understanding in organizational settings.

Bob Moesta (via Mind The Product): 🎙 Getting real with Jobs to Be Done - Bob Moesta (CEO & Founder, The Re-Wired Group)

Bob Moesta, co-creator of the Jobs to Be Done framework, delves into its practical application, discussing optimal uses, common missteps, and various case studies in an excellent primer.

Christina Wodtke: Using Ikigai with Personal OKRs

Christina Wodtke combines Ikigai with Personal OKRs, offering a structured approach to aligning life goals with personal values, ensuring progress through measurable outcomes and quarterly objectives.

🎶 Encore

Ethan Mollick: Prompt Library

Ethan Mollick highlights his Prompt Library, a versatile resource under a Creative Commons License, offering structured prompts for educational and general use, fostering classroom engagement and AI interaction.

📅 Scrum Training & Event Schedule

You can secure your seat for Scrum training classes, workshops, and meetups directly by following the corresponding link in the table below:

Date Class and Language City Price
🖥 🇩🇪 January 28-31, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 💯 🇬🇧 Feburary 4-6, 2025 GUARANTEED: Hands-on Agile 2025: From Concept-Based to Context-Based Agility (English) Live Virtual Conference FREE
🖥 🇬🇧 February 12-13, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
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🖥 💯 🇬🇧 March 6-April3, 2025 GUARANTEED: Align, Discover, Deliver: The Product Backlog Management Cohort Class (English; Live Virtual Class) Live Virtual Cohort €499 incl. 19% VAT
🖥 🇩🇪 March 11-12, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇬🇧 March 26-27, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇩🇪 April 10, 2025 Professional Product Discovery and Validation Class (PPDV; German; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT

See all upcoming classes here.

You can book your seat for the training directly by following the corresponding links to the ticket shop. If the procurement process of your organization requires a different purchasing process, please contact Berlin Product People GmbH directly.

📺 Join 5,000-plus Agile Peers on Youtube

Now available on the Age-of-Product Youtube channel to improve learning, for example, about the Value-Add Activities Metric:

✋ Do Not Miss Out and Learn About the Value-Add Activities Metric — Join the 19,000-plus Strong ‘Hands-on Agile’ Slack Community

I invite you to join the “Hands-on Agile” Slack Community and enjoy the benefits of a fast-growing, vibrant community of agile practitioners from around the world.

If you like to join all you have to do now is provide your credentials via this Google form, and I will sign you up. By the way, it’s free.

Help your team to learn about the Value-Add Activities Metric by pointing them to the free Scrum Anti-Patterns Guide:

🗞️ Last Week’s Food for Agile Thought Edition

Read more: Food for Agile Thought #441: The Hexi Approach to Scaling, Good and Bad Product Coaches, Product Roadmap Failure.

Categories: News
Stefan Wolpers: Stefan, based near Hamburg, Germany, has worked for 18-plus years as a Product Manager, Product Owner, Agile Coach, and Scrum Master. He is a Professional Scrum Trainer (PST) with Scrum.org and the author of Pearson’s “Scrum Anti-Patterns Guide.” He has developed B2C as well as B2B software, for startups as well as corporations, including a former Google subsidiary. Stefan curates the ‘Food for Agile Thought’ newsletter and organizes the Hands-on Agile Conference, a Barcamp for agile practitioners.
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