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Food for Agile Thought #407: The Costs of Agile, Product Decision Spectrum, The Ultimate JTBD Guide, Stakeholder Alignment

TL; DR: The Costs of Agile — Food for Agile Thought #407

Welcome to the 407th edition of the Food for Agile Thought newsletter, shared with 48,702 peers. This week, Matt Rickard offers invaluable leadership lessons from his aerospace design experiences; Henrik Mårtensson explores the overlooked facets of the costs of Agile, and Jeff Langr and Nick Goede remind us that true agility stems from core values, not mere practices. Also, Chris Combe delves into the complexities of performance reviews in Agile settings. Moreover, once again, our lemon tries to measure Developer productivity.

Then, Austin Yang underscores the significance of the decision-making process over mere outcomes in product management, and Marty Cagan provides a roadmap from traditional product management to empowered product teams. Meanwhile, Jeff Gothelf points out the rare yet essential cross-functional collaboration in product discovery, emphasizing the combined effort of product management, design, and engineering.

Lastly, Lenny Rachitsky and Bob Moesta dive deep into the JTBD framework, using captivating examples from Snickers and Milky Way. Also, John Davidson sheds light on the complexities of stakeholder alignment, sharing ten indispensable lessons. Meanwhile, Johanna Rothman navigates the murky waters of project estimations, presenting a variety of techniques and highlighting the unpredictability of timeframes.

🏅 The most popular discussion on LinkedIn last week was: SAFe® — Despised Yet Successful?

📖 Get notified when the Scrum Anti-Patterns Guide book is available!

Did you miss the previous Food for Agile Thought’s issue 406?

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🏆 The Tip of the Week

Matt Rickard: Akin's Laws of Spacecraft Design

Matt Rickard shares insights and wisdom from personal mistakes to guide students in his senior Aerospace design class 🚀 at the University of Maryland—a treasure trove on leadership, building stuff, and project management.

🍋 Lemon of the Week

(via McKinsey & Company): Yes, you can measure software developer productivity

The authors address the complexities of gauging developer productivity, a traditionally elusive metric, offering a “fresh approach,” qualifying them immediately for the lemon category.

➿ Agile & Scrum: Costs of Agile

Henrik Mårtensson: Interlude: The Cost of Agile

Henrik Mårtensson discusses the misconceptions about the costs of transitioning to Agile. While many companies focus on the expense of ‘Agile transformation programs,’ they overlook deeper trade-offs, leading to missed potential benefits.

Jeff Langr and Nick Goede (via Industrial Logic): Prescriptive Agile: Stuck in Shu

Jeff Langr and Nick Goede emphasize that while many associate Agile with specific practices like Scrum, it’s actually a set of values and principles. Using particular techniques doesn’t guarantee agility; understanding and embodying Agile’s core principles does.

Chris Combe (via Medium): Agile performance reviews and compensation

Chris Combe addresses the challenge of individual performance reviews in cross-functional teams, noting the pitfalls of competitive behavior and the misalignment with Agile values. He stresses the need for leadership buy-in for systemic changes, highlighting the importance of balancing personal aspirations with team and organizational goals.

🎓 🖥 💯 🇬🇧 Professional Scrum Facilitation Skills Class w/ PSFS Certificate — October 4, 2023

The Professional Scrum Facilitation Skills (PSFS) training by Berlin Product People is a guaranteed one-day official Scrum.org class for advanced Scrum practitioners and agile coaches, including the industry-acknowledged PSFS certification. This PSFS training class is in English.

Enjoy the benefits of a compact immersive class with like-minded agile peers from 09:00 – 17:30 o’clock CEST.

Learn more: 🖥 💯 🇬🇧 Professional Scrum Facilitation Skills Class w/ PSFS Certificate — October 4, 2023.

👉 From time to time, we can offer last-minute seats for training classes at cost to individuals who do not have access to a corporate training budget. If you like to be notified about these opportunities, please register here.

🎯 Product

Austin Yang: Good decision, bad decision, indecision, and fake decision

Austin Yang emphasizes that informed decision-making, not just outcomes, is vital for product managers to avoid future pitfalls.

Marty Cagan (via Product-Led Alliance): Moving to the Product Operating Modell

Marty Cagan shares insights on moving successfully from a traditional product management approach to empowered product teams.

Jeff Gothelf: Who owns product discovery?

Jeff Gothelf stresses that while product discovery is ideally a collective effort of product management, design, and engineering, this cross-functional collaboration is seldom seen in practice.

📖 Minimum Viable Library (2) — Product Owner Edition

The Minimum Viable Library Product Owner edition is available! Explore a series of carefully curated collections of essential books, newsletters, podcasts, and tools to elevate your agile expertise.

Read on and learn how the recommendations for Product Owners cover a wide range of topics, including product management, product discovery, escaping the feature factory, and aligning with critical stakeholders.

Learn more: Minimum Viable Library (2) — Product Owner Edition.

🛠 Concepts, Tools & Measuring

Lenny Rachitsky and Bob Moesta: 🎙 The Ultimate Guide to JTBD

The Lenny Rachitsky interviews Bob Moesta, co-creator of the Jobs To Be Done framework, who shares insights from his vast experience, using Snickers and Milky Way as intriguing case studies. Discover best practices and pitfalls of the JTBD approach."

(via UX Collective): Stakeholder Alignment

John Davidson highlights the challenges of securing stakeholder alignment and how easily agreements can unravel. He provides ten essential lessons on achieving alignment, emphasizing its importance in various contexts, from projects to personal decisions.

Johanna Rothman: How to Predict When the Team Will Complete a Specific Backlog Item

Johanna Rothman discusses the challenge of predicting when a specific feature set will start and complete, offering various estimation techniques, from detailed task breakdowns to Monte Carlo simulations, emphasizing the inherent uncertainty in such projections.

🎶 Encore

There are no entries to this category this week.

📅 Scrum Training & Event Schedule

You can secure your seat for Scrum training classes, workshops, and meetups directly by following the corresponding link in the table below:

Date Class and Language City Price
🖥 🇩🇪 January 28-31, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 💯 🇬🇧 Feburary 4-6, 2025 GUARANTEED: Hands-on Agile 2025: From Concept-Based to Context-Based Agility (English) Live Virtual Conference FREE
🖥 🇬🇧 February 12-13, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 💯 🇬🇧 February 27, 2025 GUARANTEED: Professional Scrum Facilitation Skills Class (PSFS; English; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT
🖥 💯 🇬🇧 March 6-April3, 2025 GUARANTEED: Align, Discover, Deliver: The Product Backlog Management Cohort Class (English; Live Virtual Class) Live Virtual Cohort €499 incl. 19% VAT
🖥 🇩🇪 March 11-12, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇬🇧 March 26-27, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇩🇪 April 10, 2025 Professional Product Discovery and Validation Class (PPDV; German; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT

See all upcoming classes here.

You can book your seat for the training directly by following the corresponding links to the ticket shop. If the procurement process of your organization requires a different purchasing process, please contact Berlin Product People GmbH directly.

📺 Join 5,000-plus Agile Peers on Youtube

Now available on the Age-of-Product Youtube channel to improve learning, for example, about the costs of Agile:

✋ Do Not Miss Out and Learn more about the Costs of Agile — Join the 12,000-plus Strong ‘Hands-on Agile’ Slack Community

I invite you to join the “Hands-on Agile” Slack Community and enjoy the benefits of a fast-growing, vibrant community of agile practitioners from around the world.

If you like to join all you have to do now is provide your credentials via this Google form, and I will sign you up. By the way, it’s free.

Help your team to explore the costs of Agile by pointing them to the free Scrum Anti-Patterns Guide:

🗞️ Last Week’s Food for Agile Thought Edition

Read more: Food for Agile Thought #406: Great Strategies Are Simplistic, Zen and Product Management, Hypotheses for Framing, Agile’s Value Focus.

Categories: News
Stefan Wolpers: Stefan, based near Hamburg, Germany, has worked for 18-plus years as a Product Manager, Product Owner, Agile Coach, and Scrum Master. He is a Professional Scrum Trainer (PST) with Scrum.org and the author of Pearson’s “Scrum Anti-Patterns Guide.” He has developed B2C as well as B2B software, for startups as well as corporations, including a former Google subsidiary. Stefan curates the ‘Food for Agile Thought’ newsletter and organizes the Hands-on Agile Conference, a Barcamp for agile practitioners.
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