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Food for Agile Thought #387: Culture & Methods Trends 2023, The Introverted Product Manager, Spotify’s Way of Working, Users Lie to Us

TL; DR: Culture & Methods Trends 2023 — Food for Agile Thought #387

Welcome to the 387th edition of the Food for Agile Thought newsletter, shared with 45,893 peers. This week, Shane Hastie introduces the Culture & Methods Trends 2023 report, from culture handbooks to LLM-supported development to scaling frameworks entering the Late Majority. Moreover, we learn from an interview with Brendan Marsh about Spotify and its way of working, the obvious question being: Is there a ‘Spotify Model?’ Also, we list three critical issues leading to less effective Retrospectives, from inconsistency to a lack of contributions to failure to follow up on action items, and point out that SAFe may not be ideal, but applying it may lead to a higher level of business agility, depending on the environment and context.

Then, Maret Kruve remembers her challenges when starting as a product manager, being an introvert, and how she coped with them. Also, we learn suggestions for encouraging engineers to involve themselves more effectively in the ideation process. In a shocking revelation, Michalina Bidzinska explains why “listening to users is less important than observing their actions,” as they all lie to us.

Finally, we reflect on issues and challenges when using NPS beyond its intended purpose as a consumer research tool and ask ChatGPT to help us with OKR design. Speaking of metrics, Tendayi Viki dissects the idea of return on investment for innovation, distinguishing two realms: the “innovation team lives in Explore, whereas the executive board lives in Exploit.” Lastly, we explore how Chinese companies “prioritize autonomy at scale, internal digital platforms, and a clear project focus.”

Did you miss the previous Food for Agile Thought’s issue 386?

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🏆 The Tip of the Week

Shane Hastie (via InfoQ): 📈 Culture & Methods Trends Report March 2023

Shane Hastie introduces the latest trends in engineering, from culture handbooks to LLM-supported development to scaling frameworks entering the Late Majority.

🍋 The Lemon of the Week

(via UX Collective): Scrum is just as bad as SAFe – adopt it at your own risk

In another round of Scrum bashing, Henrik Ståhl claims that “Scrum is just as bad as SAFe. Adopt it at your own risk,” without adding much insight to the discussion than unsubstantiated claims.

➿ Agile & Scrum

Brendan Marsh: 🎙 What really happened at Spotify

In this podcast, Murray Robinson and Shane Gibson interview Brendan Marsh about his time at Spotify and its way of working.

Enrico Teotti (via Agile Alliance): Why your retros don't work and how to fix them

Enrico Teotti lists three critical issues leading to less effective Retrospectives, from inconsistency to a lack of contributions to failure to follow up on action items.

Mike Cottmeyer (via Leading Agile): 📺 On Managing Expectations of Methodologies & Frameworks

Mike Cottmeyer delves into SAFe’s shortcomings; however, he also points out that applying SAFe may lead to a higher level of business agility, depending on the environment and context.

🎓 🖥 💯 🇬🇧 Professional Scrum Facilitation Skills Class — May 16, 2023

The Professional Scrum Facilitation Skills (PSFS) training by Berlin Product People is a guaranteed one-day official Scrum.org class for advanced Scrum practitioners and agile coaches, including the industry-acknowledged PSFS certification. This PSFS training class is in English.

Enjoy the benefits of an live-virtual immersive class with like-minded agile peers from 09:00 – 17:30 o’clock CET.

Learn more: 🖥 💯 🇬🇧 Professional Scrum Facilitation Skills Class — May 16, 2023.

👉 From time to time, we can offer last-minute seats for training classes at cost to individuals who do not have access to a corporate training budget. If you like to be notified about these opportunities, please register here.

🎯 Product

Maret Kruve (via Medium): How I Survived the Lifestyle of a Product Manager as an Introvert

Maret Kruve remembers her challenges when starting as a product manager, being an introvert, and how she coped with them.

Teresa Torres: Product in Practice: Getting Engineers Involved in Brainstorming

Ellen Juhlin asked Teresa Torres’ community for suggestions on encouraging engineers to involve themselves more effectively in the ideation process.

Michalina Bidzinska (via uxdesign.cc): Everybody Lies. Your Users Too.

Michalina Bidzinska explains why “listening to users is less important than observing their actions.”

📯 Workshop Design with ChatGPT

The following article explores whether we can use ChatGPT-4 to create workshops for agile practitioners; for example, Scrum Masters. While Liberating Structures have simplified the task, workshop design with ChatGPT may provide an alternative.

As you will learn, and despite being prone to lapse into project management speak, ChatGPT is remarkably capable of doing so, provided we feed it suitable prompts. Whether this requirement gives ChatGPT an edge over manually creating workshops remains to be seen.

👉 Learn more: Workshop Design with ChatGPT.

🛠 Concepts, Tools & Measuring

(via Mind The Product): The 9 ugliest truths about NPS in B2B

Paula Stürmer reflects on issues and challenges when using NPS beyond its intended purpose as a consumer research tool.

Tim Herbig: I asked ChatGPT to write your OKRs

Tim Herbig shows “the impact that context through strategy can have on OKR design using a mechanical sparring partner.”

🎶 Encore

Tendayi Viki (via Strategyzer): ROI for innovation

Tendayi Viki dissects the idea of return on investment for innovation, distinguishing two realms: the “innovation team lives in Explore, whereas the executive board lives in Exploit.”

(via Harvard Business Review): How Chinese Companies Are Reinventing Management

Mark J. Greeven, Katherine Xin, and George S. Yip explore how Chinese companies “prioritize autonomy at scale, internal digital platforms, and a clear project focus.”

📅 Scrum Training & Event Schedule

You can secure your seat for Scrum training classes, workshops, and meetups directly by following the corresponding link in the table below:

Date Class and Language City Price
🖥 🇩🇪 January 28-31, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 💯 🇬🇧 Feburary 4-6, 2025 GUARANTEED: Hands-on Agile 2025: From Concept-Based to Context-Based Agility (English) Live Virtual Conference FREE
🖥 🇬🇧 February 12-13, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 💯 🇬🇧 February 27, 2025 GUARANTEED: Professional Scrum Facilitation Skills Class (PSFS; English; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT
🖥 💯 🇬🇧 March 6-April3, 2025 GUARANTEED: Align, Discover, Deliver: The Product Backlog Management Cohort Class (English; Live Virtual Class) Live Virtual Cohort €499 incl. 19% VAT
🖥 🇩🇪 March 11-12, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇬🇧 March 26-27, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇩🇪 April 10, 2025 Professional Product Discovery and Validation Class (PPDV; German; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT

See all upcoming classes here.

You can book your seat for the training directly by following the corresponding links to the ticket shop. If the procurement process of your organization requires a different purchasing process, please contact Berlin Product People GmbH directly.

📺 Join 4,000-plus Agile Peers on Youtube

Now available on the Age-of-Product Youtube channel to improve learning, for example, about the Culture & Methods Trends 2023:

✋ Do Not Miss Out and Learn more about the Culture & Methods Trends 2023 — Join the 12,000-plus Strong ‘Hands-on Agile’ Slack Community

I invite you to join the “Hands-on Agile” Slack Community and enjoy the benefits of a fast-growing, vibrant community of agile practitioners from around the world.

If you like to join all you have to do now is provide your credentials via this Google form, and I will sign you up. By the way, it’s free.

Help your team to learn about the Culture & Methods Trends 2023 by pointing them to the free Scrum Anti-Patterns Guide:

🗞️ Last Week’s Food for Agile Thought Edition

Read more: Food for Agile Thought #386: Scrum Police, Marty Cagan on Transformations, Agile Bureaucracy, Trust In Product Management?

Categories: News
Stefan Wolpers: Stefan, based near Hamburg, Germany, has worked for 18-plus years as a Product Manager, Product Owner, Agile Coach, and Scrum Master. He is a Professional Scrum Trainer (PST) with Scrum.org and the author of Pearson’s “Scrum Anti-Patterns Guide.” He has developed B2C as well as B2B software, for startups as well as corporations, including a former Google subsidiary. Stefan curates the ‘Food for Agile Thought’ newsletter and organizes the Hands-on Agile Conference, a Barcamp for agile practitioners.
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