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Food for Agile Thought #379: Patton’s Product Vision, Spotify Model Revisited, Design Thinking’s Failure, More Scrum Bashing

TL; DR: Patton’s Product Vision — Food for Agile Thought #379

Welcome to the 379th edition of the Food for Agile Thought newsletter, shared with 36,703 peers. This week, we follow Jeff Patton when he revisits his beliefs on the product vision. Also, Henrik Kniberg reflects on the ‘Spotify Model,’ if there is such a model, to begin with, how it started, what its principles are, and whether copying it is a good idea, and Reforge engages in more Scrum bashing with little knowledge of how Scrum works in practice when not run by dogmatic lunatics. Moreover, we sketch how to help your stakeholders build trust in your delivery capabilities and point to twelve success principles of employing a Definition of Done to ensure that.

Then, we learn why Rebecca Ackermann fears that, instead of democratizing access to design, Design Thinking accomplished the opposite, and we reject the idea that ‘90% of product managers are incompetent or lazy or quietly quitting’ because stakeholders consider them unresponsive to their product requests. Our weekly dose of AI is provided by Lenny Rachitsky and Marily Nika, who delve into the importance of artificial intelligence concerning the future of product management.

Finally, we enjoy Tanmay Vora’s illustration of ‘six components of creating a culture of change acceptance based,’ from ownership to relevance, and listen to Jocko Willink diving into decision-making and why people closest to problems need a voice in how to solve them. Lastly, Dan Shipper details how he used GPT-3 and the content from a newsletter archive to create a niche chatbot.

Did you miss the previous Food for Agile Thought’s issue 378?

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🎓 Join Stefan in one of his upcoming Professional Scrum training classes!

Join your peers on April 5, 2023: Hands-on Agile #50: The Product Community of Practice w/ Petra Wille.

🏆 The Tip of the Week: Product Vision

Jeff Patton: Product Vision is Science Fiction – Help your organization focus on successful outcomes

Jeff Patton revisits his beliefs on product vision — a ‘story we tell about how people use our products in the future’ — and what it isn’t, for example, a plan, a growth target, or a business goal.

➿ Agile & Scrum

Henrik Kniberg (via Crisp): 📺 Henrik Kniberg’s Thoughts On The Spotify Model

In this video, Henrik Kniberg reflects on the ‘Spotify Model,’ if there is such a model, to begin with, how it started, what its principles are, and whether copying it is a good idea.

(via Reforge): What is a Scrum Master? Why the Role is no Longer Relevant

Reforge engages in more Scrum bashing with little knowledge of how Scrum works in practice when not run by dogmatic lunatics.

Johanna Rothman: How to Create Partnerships Instead of Using Stakeholders

Building on an earlier post from John Cutler, Johanna Rothman sketches how to help your stakeholders build trust in your delivery capabilities.

🎓 🖥 🇬🇧 Professional Scrum Facilitation Skills Class — March 23, 2023

The Professional Scrum Facilitation Skills (PSFS) training by Berlin Product People is a one-day official Scrum.org class for advanced Scrum practitioners and agile coaches, including the industry-acknowledged PSFS certification. This PSFS training class is in English.

Enjoy the benefits of an live-virtual immersive class with like-minded agile peers from 09:00 – 17:30 o’clock CET.

Learn more: 🖥 🇬🇧 Professional Scrum Facilitation Skills Class — March 23, 2023.

👉 From time to time, we can offer last-minute seats for training classes at cost to individuals who do not have access to a corporate training budget. If you like to be notified about these opportunities, please register here.

🎯 Product

Rebecca Ackermann (via MIT Technology Review): Design thinking was supposed to fix the world. Where did it go wrong?

Rebecca Ackermann fears that, instead of democratizing access to design, Design Thinking accomplished the opposite.

Rich Mironov: Why Product Request SLAs Fail

Rich Mironov rejects the idea that ‘90% of product managers are incompetent or lazy or quietly quitting’ because stakeholders consider them unresponsive to their product requests.

Lenny Rachitsky and Marily Nika: 🎙 AI and product management

Lenny Rachitsky and Marily Nika delve into the importance of artificial intelligence concerning the future of product management.

📯 Definition of Done: Business Agility Abhors Technical Shoddiness

Most of the time, stakeholders are not interested in how we solve their problems as long as we ethically play by the rules. Instead, they are interested in the regular delivery of valuable Increments as these pave the road to business agility. However, there is no business agility without technical excellence, which brings us to today’s topic: the importance of an actionable Definition of Done.

Learn more about twelve success principles of employing such a Definition of Done as a Scrum team to help your organization become agile.

👉 Learn more: Definition of Done: Business Agility Abhors Technical Shoddiness

🛠 Concepts, Tools & Measuring

Tanmay Vora: How to Create a Culture of Change Acceptance

Tanmay Vora illustrated ‘six components of creating a culture of change acceptance based on a recent HBR article,’ from ownership to relevance.

Sebastian Bensusan: High Variance Management

Sebastian Bensusan encourages abandoning the path of Scientific Management, which seeks to limit variances for better predictability, in favor of allowing more variance when developing new software products.

George Georgovassilis: Technical Debt Ratio

George Georgovassilis relates the total cost of ownership to the cost of an improvement task, thus quantifying technical debt.

🎶 Encore

Jocko Willink: 🎙 Jocko Underground: Calandra’s Barometer. Good Questions VS Bad Ones

Jocko Willink delves into decision-making and why people closest to problems need a voice in how to solve them.

Lenny Rachitsky and Dan Shipper: I built a Lenny chatbot using GPT-3. Here’s how to build your own.

Dan Shipper details how he used GPT-3 and the content from Lenny’s newsletter archive to clone Lenny as a chatbot.

📅 Scrum Training & Event Schedule

You can secure your seat for Scrum training classes, workshops, and meetups directly by following the corresponding link in the table below:

Date Class and Language City Price
🖥 🇩🇪 January 28-31, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 💯 🇬🇧 Feburary 4-6, 2025 GUARANTEED: Hands-on Agile 2025: From Concept-Based to Context-Based Agility (English) Live Virtual Conference FREE
🖥 🇬🇧 February 12-13, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 💯 🇬🇧 February 27, 2025 GUARANTEED: Professional Scrum Facilitation Skills Class (PSFS; English; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT
🖥 💯 🇬🇧 March 6-April3, 2025 GUARANTEED: Align, Discover, Deliver: The Product Backlog Management Cohort Class (English; Live Virtual Class) Live Virtual Cohort €499 incl. 19% VAT
🖥 🇩🇪 March 11-12, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇬🇧 March 26-27, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇩🇪 April 10, 2025 Professional Product Discovery and Validation Class (PPDV; German; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT

See all upcoming classes here.

You can book your seat for the training directly by following the corresponding links to the ticket shop. If the procurement process of your organization requires a different purchasing process, please contact Berlin Product People GmbH directly.

📺 Join 4,000-plus Agile Peers on Youtube

Now available on the Age-of-Product Youtube channel to improve learning, for example, about product team performance:

✋ Do Not Miss Out and Learn more about the Product Vision — Join the 12,000-plus Strong ‘Hands-on Agile’ Slack Community

I invite you to join the “Hands-on Agile” Slack Community and enjoy the benefits of a fast-growing, vibrant community of agile practitioners from around the world.

If you like to join all you have to do now is provide your credentials via this Google form, and I will sign you up. By the way, it’s free.

Help your team to deal with the product vision by pointing them to the free Scrum Anti-Patterns Guide:

🗞️ Last Week’s Food for Agile Thought Edition

Read more: Food for Agile Thought #378: Top 1% Product Managers, Is Scrum Process-Heavy? 2023 State of PM, Could ChatGPT Do My Job?.

Categories: News
Stefan Wolpers: Stefan, based near Hamburg, Germany, has worked for 18-plus years as a Product Manager, Product Owner, Agile Coach, and Scrum Master. He is a Professional Scrum Trainer (PST) with Scrum.org and the author of Pearson’s “Scrum Anti-Patterns Guide.” He has developed B2C as well as B2B software, for startups as well as corporations, including a former Google subsidiary. Stefan curates the ‘Food for Agile Thought’ newsletter and organizes the Hands-on Agile Conference, a Barcamp for agile practitioners.
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