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Food for Agile Thought #350: Product Discovery Tool, Team Longevity, Vanity Metrics, Shared Understanding in Sketches

TL; DR: Product Discovery Tool, Vanity Metrics — Food for Agile Thought #350

Welcome to the 350th edition of the Food for Agile Thought newsletter, shared with 35,507 peers. This week, we introduce the ‘Confidence Meter,’ a product discovery tool. Plus, we ask a seemingly simple question: how do we define team longevity, and is it indeed a helpful approach? Moreover, we enjoy an introductory guide to understanding and using Product Goals to your team’s advantage and point at waste at all levels in our software shops.

Then, we share ‘empirical evidence for the [usefulness of the] Double-Diamond model’ and applaud Jason Yip, who sketched use cases of user stories, from 😞 to 🤔 to 😀 practices. And in case you plan your next career step: Roman Pichler sheds light on the responsibilities of a head of product. Moreover, Janna Bastow talks about being lean while creating and maintaining your roadmap and how objectives and key results (OKR) may help meet that challenge.

Finally, we share John Cutler’s ultimate guide to fighting vanity metrics, from understanding their appeal to identifying and overcoming them. And while we are at it: Agile Uprising provides a guide to helpful metrics in various environments, from flow efficiency to work item age to time to market.

Did you miss the previous Food for Agile Thought’s issue 349?

🗞 Shall I notify you about articles like this one? Awesome! You can sign up here for the ‘Food for Agile Thought’ newsletter and join 35,000-plus subscribers.

🎓 Join Stefan in one of his upcoming Professional Scrum training classes!

🖥 💯 🇬🇧 Advanced Professional Scrum Master Online Training w/ PSM II Certificate — September 6-9, 2022.

📈 🔬 Join 380-plus peers and contribute to the anonymous poll for the upcoming Free ‘Product Owner and Product Manager Salary Report 2022!’

🏆 The Tip of the Week: Product Discovery Tool

Itamar Gilad: How Much Product Discovery Is Enough?

Itamar Gilad addresses a common problem in product discovery, getting lost in yet another discovery activity, by introducing the ‘Confidence Meter’ tool.

➿ Agile & Scrum

Jeff Gothelf: How long should we keep the team together?

Jeff Gothelf asks a seemingly simple question: how do we define team longevity, and is it indeed a helpful approach?

(via Parabol Focus): Product Goals: How to Write and Use Them (With Examples)

Parabol shares an introductory guide to understanding and using Product Goals to your team’s advantage.

Tim Ottinger (via Industrial Logic): Waste Snake

Tim Ottinger points to various forms of waste at all levels in our software shops and what we can do about it.

🎓 🖥 🇬🇧 Advanced Professional Scrum Master Online Training w/ PSM II Certificate — September 6-9, 2022

Discover Scrum’s four success principles in this official Scrum.org Advanced Scrum Master training class including the industry-recognized PSM II certification. The PSM II training class is designed as a live virtual class and will be offered in English.

Enjoy the benefits of an immersive class of four sessions with like-minded agile peers in the morning hours from 09:00 – 13:00 o’clock CEST.

Learn more: 🖥 💯 🇩🇪 Advanced Professional Scrum Master Online Training w/ PSM II Certificate — September 6-9, 2022.

“Very hands-on class with lots of concrete takeaways to help in real world scenarios. Reinforced practices and highlighted things that helped in passing the PSM II exam but that was merely a bonus as the content of the class is so useful – certifications or not. Stefan Wolpers is an excellent trainer with broad practical and theoretical knowledge on the subject and his classes seem to have very good working atmosphere (this was a second class by him that I have taken).”
(Link.)

👉 From time to time, we can offer last-minute seats for training classes at cost to individuals who do not have access to a corporate training budget. If you like to be notified about these opportunities, please register here.

🎯 Product

Sharon Ferguson (via Medium): How do product design teams converge on an idea?

Sharon Ferguson shares ‘empirical evidence for the [usefulness of the] Double-Diamond model.’

Jason Yip (via Medium): Some sketches about using User Stories to facilitate shared understanding: bad, better, best

Jason Yip sketches use cases of user stories, from 😞 to 🤔 to 😀 practices.

Roman Pichler: What Should a Head of Product Do?

Roman Pichler sheds light on the responsibilities of a head of product, a career aspiration for many product managers and Product Owners.

📺 Janna Bastow: Lean Roadmapping and OKRs — Hands-on Agile #42

In this energizing 42nd Hands-on Agile Lean Roadmapping session, Janna Bastow, the go-to-authority on product roadmaps, talked about being lean while creating and maintaining your roadmap and how objectives and key results (OKR) may help meet that challenge.

📺 Watch the video now: Janna Bastow: Lean Roadmapping and OKRs — Hands-on-Agile #42.

🛠 Concepts, Tools & Measuring

John Cutler (via Amplitude): What Are Vanity Metrics and How to Stop Using Them

John Cutler shares his ultimate guide to fighting vanity metrics, from understanding their appeal to identifying and overcoming them.

(via Agile Uprising): Actionable Agile Metrics For Scrum, Kanban, SAFe, or ANYTHING! How to get started!

Agile Uprising shares a guide to helpful metrics in various environments, from flow efficiency to work item age to time to market.

✂️ Cutting Room Floor

Cal Newport: The 3-Hour Fields Medal: A Slow Productivity Case Study

Cal Newport explains why three hours of work per day may not be painfully slow but massively productive — when you zoom out and take a long-term perspective.

📅 Scrum Training & Event Schedule

You can secure your seat for Scrum training classes, workshops, and meetups directly by following the corresponding link in the table below:

Date Class and Language City Price
🖥 🇩🇪 January 28-31, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 💯 🇬🇧 Feburary 4-6, 2025 GUARANTEED: Hands-on Agile 2025: From Concept-Based to Context-Based Agility (English) Live Virtual Conference FREE
🖥 🇬🇧 February 12-13, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 💯 🇬🇧 February 27, 2025 GUARANTEED: Professional Scrum Facilitation Skills Class (PSFS; English; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT
🖥 💯 🇬🇧 March 6-April3, 2025 GUARANTEED: Align, Discover, Deliver: The Product Backlog Management Cohort Class (English; Live Virtual Class) Live Virtual Cohort €499 incl. 19% VAT
🖥 🇩🇪 March 11-12, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇬🇧 March 26-27, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇩🇪 April 10, 2025 Professional Product Discovery and Validation Class (PPDV; German; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT

See all upcoming classes here.

You can book your seat for the training directly by following the corresponding links to the ticket shop. If the procurement process of your organization requires a different purchasing process, please contact Berlin Product People GmbH directly.

📺 Join 4,000-plus Agile Peers on Youtube

Now available on the Age-of-Product Youtube channel to improve learning:

✋ Do Not Miss Out and Learn more about the Product Discovery Tool — Join the 12,000-plus Strong ‘Hands-on Agile’ Slack Community

I invite you to join the “Hands-on Agile” Slack Community and enjoy the benefits of a fast-growing, vibrant community of agile practitioners from around the world.

If you like to join all you have to do now is provide your credentials via this Google form, and I will sign you up. By the way, it’s free.

🗞️ Last Week’s Food for Agile Thought Edition

Read more: Food for Agile Thought #349: 4 Deadly Sins of Work Culture, Right-Sizing Your Stories, Engineering Culture at Uber, Little Scrum Islands.

Categories: News
Stefan Wolpers: Stefan, based near Hamburg, Germany, has worked for 18-plus years as a Product Manager, Product Owner, Agile Coach, and Scrum Master. He is a Professional Scrum Trainer (PST) with Scrum.org and the author of Pearson’s “Scrum Anti-Patterns Guide.” He has developed B2C as well as B2B software, for startups as well as corporations, including a former Google subsidiary. Stefan curates the ‘Food for Agile Thought’ newsletter and organizes the Hands-on Agile Conference, a Barcamp for agile practitioners.
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