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Food for Agile Thought #256: Evolutionary Design, Product-Market-Fit, Origins of Product Ideas, Predictability

TL; DR: Evolutionary Design, Product-Market-Fit — Food for Agile Thought #256

Welcome to the 256th edition of the Food for Agile Thought newsletter, shared with 26,912 peers. This week, we talk about the advantages of evolutionary design; we delve into predictability, and we promise to improve on estimating.

We then explore where news ideas originate, pointing at the apparent anti-patterns simultaneously; we talk money in product management, and we come back to outcome-driven business impacts.

Lastly, we applaud Jerome Kehrli for an epic guide on how to achieve product-market-fit.

Did you miss last week’s Food for Agile Thought’s issue #255?

🗞 Do you want to get this article in your inbox in the future? You can sign up here and join 29k other subscribers.

🏆 The Tip of the Week

Jerome Kehrli: The Search for Product-Market Fit

Jerome Kehrli provides us with an in-depth overview of what product-market-fit means and how to get there.

👉 🔬 Join the Agile Metrics Survey 2020 — Start Your Contribution now!

Agile & Evolutionary Design

Bill Wake: Speculative Generality

Bill Wake reflects on evolutionary design, refactoring, placing bets, and simple (software) design.

Mike Cottmeyer (via Leading Agile): 📺 Leveraging Agile to Get Predictable

Mike Cottmeyer dives deep into six key business drivers to uncover how Agile can enable organizations to achieve better business outcomes.

Gil Bouhnick: Why do we suck so much in time estimations and what to do about it

Gil Bouhnick shares his ideas on how to get better at estimating.

📅 🖥 🇬🇧 Professional Scrum Product Owner Training — Online: September 29 to October 2, 2020

This Professional Scrum Product Owner training is an official Scrum.org class that leads to and includes the industry-recognized PSPO I certification. The PSPO training class is designed as a live virtual class of 4 h per day from 9 to 13 o’clock CEST and will be offered in English.

Learn more: 📅 🖥 🇬🇧 Professional Scrum Product Owner Training — Online: September 29 to October 2, 2020.

Product & Lean

Laura Klein (via UX Magazine): Where Product Ideas Come From

Laura analyzes where news ideas—which are plenty and cheap—originate, pointing at the apparent anti-patterns,

Rich Mironov: Business Cases Are Stories About Money

Rich Mironov shares four different storytelling formats, from internal cost savings to improving NPS® scores.

Philip Rogers (via Medium): Outcomes as Enablers of Business Impact

Philip Rogers delves into signs that we focus too much on outputs.

📯 Scrum Master Interview Questions (1): Scrum Master Role

Scrum has proven time and again to be the most popular framework for software development. Given that software is eating the world, a seasoned Scrum Master is nowadays in high demand. And that demand causes the market-entry of new professionals from other project management branches, probably believing that reading one or two Scrum books will be sufficient. Which makes a suitable set of Scrum Master interview question more necessary than ever to help you identify suitable candidates.

If you are looking to fill a position for a Scrum Master (or agile coach) in your organization, you may find the following 47 Scrum Master interview questions useful to identify the right candidate. They are derived from my fourteen years of practical experience with XP as well as Scrum, serving both as Product Owner and Scrum Master as well as interviewing dozens of Scrum Master candidates on behalf of my clients.

Read more: Scrum Master Interview Questions (1): Scrum Master Role.

📅 Scrum Training & Event Schedule

You can secure your seat for Scrum training classes, workshops, and meetups directly by following the corresponding link in the table below:

Date Class and Language City Price
🖥 🇩🇪 January 28-31, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 💯 🇬🇧 Feburary 4-6, 2025 GUARANTEED: Hands-on Agile 2025: From Concept-Based to Context-Based Agility (English) Live Virtual Conference FREE
🖥 🇬🇧 February 12-13, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 💯 🇬🇧 February 27, 2025 GUARANTEED: Professional Scrum Facilitation Skills Class (PSFS; English; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT
🖥 💯 🇬🇧 March 6-April3, 2025 GUARANTEED: Align, Discover, Deliver: The Product Backlog Management Cohort Class (English; Live Virtual Class) Live Virtual Cohort €499 incl. 19% VAT
🖥 🇩🇪 March 11-12, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇬🇧 March 26-27, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1,299 incl. 19% VAT
🖥 🇩🇪 April 10, 2025 Professional Product Discovery and Validation Class (PPDV; German; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT

See all upcoming classes here.

You can book your seat for the training directly by following the corresponding links to the ticket shop. If the procurement process of your organization requires a different purchasing process, please contact Berlin Product People GmbH directly.

📺 Join 2,350-plus Agile Peers on Youtube

Now available on the Age-of-Product Youtube channel:

✋ Do Not Miss Out and Learn about Serendipity-Driven Innovation: Join the 8,000-plus Strong ‘Hands-on Agile’ Slack Community

I invite you to join the “Hands-on Agile” Slack Community and enjoy the benefits of a fast-growing, vibrant community of agile practitioners from around the world.

If you like to join all you have to do now is provide your credentials via this Google form, and I will sign you up. By the way, it’s free.

🗞️ Last Week’s Food for Agile Thought Edition

Read more: Food for Agile Thought #255: Serendipity-Driven Innovation, Biases at Work, A Guide to Working w/ Yourself, Product Leadership Lessons.

Categories: News
Stefan Wolpers: Stefan, based near Hamburg, Germany, has worked for 18-plus years as a Product Manager, Product Owner, Agile Coach, and Scrum Master. He is a Professional Scrum Trainer (PST) with Scrum.org and the author of Pearson’s “Scrum Anti-Patterns Guide.” He has developed B2C as well as B2B software, for startups as well as corporations, including a former Google subsidiary. Stefan curates the ‘Food for Agile Thought’ newsletter and organizes the Hands-on Agile Conference, a Barcamp for agile practitioners.
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