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📺 Roman Pichler: The Product Owner — Hands-on-Agile #38

TL; DR: HoA #38: Ask-Me-Anything w/ Roman Pichler: The Product Owner

In this energizing 38th Hands-on Agile session, Roman Pichler delved into your questions on the role of the Product Owner. The topics range from product manager vs. Product Owner vs. business analyst to the right size of a Product Backlog to linking product vision to Product Goal and Sprint Goal.

📺 Watch the video now: Roman Pichler: The Product Owner — Hands-on-Agile #38.

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The Ask-Me-Anything with Roman Pichler on the Product Owner

During the session, Roman addressed the following questions:

  1. A product owner is an expert in product management, i. e., a product manager who takes on the product owner role within a Scrum team. My colleague thinks that's not the case. What do you think?
  2. At my organization, they have made a “division” of the product owner role because they have come to believe that product owner cannot do everything. So now we have product managers (who look after commercials and customers) and product owners (who work with the team, so typical scrum product owners). How can this setup be ever successful? What to say to the "high-up" that this model is not efficient (if that is the case). And if, for some reason, it is a good model, how do we manage product managers to stop believing they are sitting on a high horse and are managing the product owners? Subsequent: what does the organization have to do to avoid this division of the role?
  3. How can the combination of “product management” for the strategy and so-called “solution proposals” and “product owner” for the operational part work well together in a company? Does this make sense? If so, when?
  4. In the context of a company developing software for another company (B2B), What would you say are the differences between a Product Owner role (Customer), Product Manager role, and Business Analyst Role (Provider)
  5. What would be three must-haves for a Product Owner?
  6. I'm wondering what was the best way (advice, facilitation technique, simply being there to listen — anything) a Scrum Master has ever helped you as a Product Owner or a team you've worked with?
  7. What do you consider a good size for a manageable product backlog?
  8. Linking product vision to product goals and sprint goals: what's the difference between vision & mission, & do you think it really matters? (P.S Thank you for writing in this area; it has been super helpful.)

Please note that the questions were slightly edited to improve readability.

You can view Roman’s slides on the Product Owner here.

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Connect with Roman Pichler

Roman Pichler is a product management expert specialised in digital products and agile practices. Roman has taught product managers and product owners and advised product leaders for more than 15 years; he has been involved in product management and agile software development for more than 20 years.

Roman shares his knowledge through his training courses and consulting services, his books, his popular blog, podcast, and talks, and his product management tools, including his widely used product vision board.

When he’s not busy with work, Roman enjoys spending time with his family, cycling in the Chiltern hills, playing the tenor saxophone, and helping with family events at Amaravati Buddhist monastery. Roman is based in Wendover, near London in the UK.

Website: Roman Pichler’s website.

LinkedIn: Roman Pichler’s LinkedIn profile.

Twitter: Roman Pichler’s Twitter profile.

Youtube: Roman Pichler’s Youtube channel.

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Now available on the Age-of-Product Youtube channel to improve learning:

📅 Scrum Training Classes, Workshops, and Events

You can secure your seat for Scrum training classes, workshops, and meetups directly by following the corresponding link in the table below:

Date Class and Language City Price
🖥 💯 🇬🇧 December 18-19, 2024 Guaranteed: Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1.299 incl. 19% VAT
🖥 🇩🇪 January 28-31, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1.299 incl. 19% VAT
🖥 🇬🇧 February 4-6, 2025 GUARANTEED: Hands-on Agile 2025: From Concept-Based to Context-Based Agility (English) Live Virtual Conference FREE
🖥 🇬🇧 February 12-13, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1.299 incl. 19% VAT
🖥 🇬🇧 February 27, 2025 Professional Scrum Facilitation Skills Class (PSFS; English; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT
🖥 💯 🇬🇧 March 6 to April 3, 2025 Guaranteed: Align, Discover, Deliver: The Product Backlog Management Cohort Class (English; Live Virtual Class) Live Virtual Class €499 incl. 19% VAT
🖥 🇩🇪 March 11-12, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1.299 incl. 19% VAT
🖥 🇬🇧 March 26-27, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1.299 incl. 19% VAT
🖥 🇬🇧 April 10, 2025 Professional Product Discovery and Validation Class (PPDV; German; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT

See all upcoming classes here.

You can book your seat for the training directly by following the corresponding links to the ticket shop. If the procurement process of your organization requires a different purchasing process, please contact Berlin Product People GmbH directly.

✋ Do Not Miss Out: Learn more about the Product Owner and Join the 11,000-plus Strong ‘Hands-on Agile’ Slack Team

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Stefan Wolpers: Stefan, based near Hamburg, Germany, has worked for 18-plus years as a Product Manager, Product Owner, Agile Coach, and Scrum Master. He is a Professional Scrum Trainer (PST) with Scrum.org and the author of Pearson’s “Scrum Anti-Patterns Guide.” He has developed B2C as well as B2B software, for startups as well as corporations, including a former Google subsidiary. Stefan curates the ‘Food for Agile Thought’ newsletter and organizes the Hands-on Agile Conference, a Barcamp for agile practitioners.
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