Four Lessons Learned From Making Customer Value Your Priority

Building a valuable, useable and feasible product does not happen overnight. These are my four core learnings from focusing on customer value, looking back at the projects I have been pursuing over the years.

Lessons Learned #1: Customers Don’t Know What They Want. And You Cannot Just Ask Them.

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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