Ebookmakr Failure: The Fallacy of Knowing What to Build – The Post Mortem

Executive Summary – Lessons Learned from Ebookmakr's Failure:

  1. Love the problem more than your solution.
  2. Don’t push too far your dreams of China in your hand.
  3. Use prototyping tools such as Marvel when running user interviews. (More here: Four Lessons Learned From Making Customer Value Your Priority.)
  4. Be careful with the selection process for user interviews: You might end up picking those that will support your vision – it’s a self-fulfilling prophecy trap.
  5. Beware of false positives in user interviews.
  6. Never start writing a single line of code before an appropriate number of customers signed up. (For clarification: Customers are paying users.)
  7. Never spend money on developing a prototype when you’re not working full-time on growing the user-base and increasing customer value.
  8. Be patient and give your product the time it needs.
  9. Always make branded t-shirts and wear them later regularly to preserve the recollection of the disaster. (See below.)
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Four Lessons Learned From Making Customer Value Your Priority

TL;DR: Four Lessons Learned From Making Customer Value Your Priority

Building a valuable, usable and feasible product does not happen overnight. These are my four core learnings from focusing on customer value, looking back at the projects I have been pursuing over the years.

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User Testing the Lean Way – Hands-on Agile Series

📕 Hands-on Agile: Lean User Testing — A Pragmatic Step-by-Step Guide to User Tests

If you believe in agile software development and delivering value to your customers and your company, reading this book is the right decision as it will greatly support your process to identify and create valuable, feasible and usable products.

Lean User Testing is available as a Kindle ebook and as paperback.

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Anwendertests der schlanken Art: Lean User Testing – Hands-on Agile Series

Lean User Testing: Die Schritt-für-Schritt-Anleitung für selbst organisierte Anwendertests

Wer sich der agilen Softwareentwicklung verschrieben hat, wer Werte für seine Kunden und das eigene Unternehmen schaffen sowie Fehlinvestitionen in vermeintliche Killerfeatures bzw. -produkte vermeiden will, kommt ohne Anwendertests nicht aus und trifft mit der Lektüre dieses Buchs die richtige Entscheidung.

Lean User Testing: Die Schritt-für-Schritt-Anleitung für selbst organisierte Anwendertests

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