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Increasing the Velocity of Value — Agile Camp Berlin 2021

TL; DR: Increasing the Velocity of Value w/ Dave West — ACB21

In this highly engaging speaker session from the Agile Camp Berlin 2021, Dave West talks about why orienting to value rather than work is a crucial requirement for building an agile capability: Velocity of Value.

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Increasing the Velocity of Value w/ Dave West

Scrum is famous for introducing the idea of velocity. Increasing the amount of work that a team can deliver. But actually, Scrum was never focused on increasing the velocity of work it was always focused on increasing the velocity of value. The ideas of self-management, goals, and the accountability of the Product Owner were meant to provide a foundation for teams to value-centric. But over the last 25 years, Scrum has often been applied to deliver work, a subtle but crucial difference. This has greatly reduced the ‘value’ that Scrum delivers and re-enforced many of the industrial concepts that agility was meant to replace.

In this talk, Dave West, CEO of Scrum.org talks about why orienting to value rather than work is a key requirement for building an agile capability, and how the 2020 update to the Scrum Guide provides a foundation for teams and organizations to review their approach to value.


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Learn more about Dave West

Dave West is the product owner and CEO at scrum.org. He is a frequent keynote at major industry conferences and is a widely published author of articles and research reports. He also is the co-author of two books, The Nexus Framework For Scaling Scrum and Head First Object-Oriented Analysis and Design. He led the development of the Rational Unified Process (RUP) for IBM/Rational. After IBM/Rational, West returned to consulting and managed Ivar Jacobson Consulting for North America. Then as VP, research director Forrester research where he ran the software development and delivery practice. Prior to joining Scrum.org he was Chief Product Officer at Tasktop where he was responsible for product management, engineering and architecture. As a member of the company’s executive management team was also instrumental in growing Tasktop from a services business into a VC backed product business with a team of almost 100.

Meet Dave West

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📅 Scrum Training Classes, Workshops, and Events

You can secure your seat for Scrum training classes, workshops, and meetups directly by following the corresponding link in the table below:

Date Class and Language City Price
🖥 🇩🇪 January 28-31, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1.299 incl. 19% VAT
🖥 🇬🇧 February 4-6, 2025 GUARANTEED: Hands-on Agile 2025: From Concept-Based to Context-Based Agility (English) Live Virtual Conference FREE
🖥 🇬🇧 February 12-13, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1.299 incl. 19% VAT
🖥 🇬🇧 February 27, 2025 Professional Scrum Facilitation Skills Class (PSFS; English; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT
🖥 💯 🇬🇧 March 6 to April 3, 2025 Guaranteed: Align, Discover, Deliver: The Product Backlog Management Cohort Class (English; Live Virtual Class) Live Virtual Class €499 incl. 19% VAT
🖥 🇩🇪 March 11-12, 2025 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1.299 incl. 19% VAT
🖥 🇬🇧 March 26-27, 2025 Professional Scrum Master Advanced Training (PSM II; English; Live Virtual Class) Live Virtual Class €1.299 incl. 19% VAT
🖥 🇬🇧 April 10, 2025 Professional Product Discovery and Validation Class (PPDV; German; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT

See all upcoming classes here.

You can book your seat for the training directly by following the corresponding links to the ticket shop. If the procurement process of your organization requires a different purchasing process, please contact Berlin Product People GmbH directly.

Stefan Wolpers: Stefan, based near Hamburg, Germany, has worked for 18-plus years as a Product Manager, Product Owner, Agile Coach, and Scrum Master. He is a Professional Scrum Trainer (PST) with Scrum.org and the author of Pearson’s “Scrum Anti-Patterns Guide.” He has developed B2C as well as B2B software, for startups as well as corporations, including a former Google subsidiary. Stefan curates the ‘Food for Agile Thought’ newsletter and organizes the Hands-on Agile Conference, a Barcamp for agile practitioners.
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